Thursday, 22 June 2017

Channel 4 to show first ever Pride TV ads to mark 50-year milestone in LGBT rights | Unilever's Keith Weed lays down Cannes manifesto and says what it's like to work with P&G | Sir Ian McKellen calls on brands to change LGBT portrayal

Campaign: Brands

Campaign: Brands
June 22, 2017
Brand news and analysis, powered by Marketing
Channel 4 to show first ever Pride TV ads to mark 50-year milestone in LGBT rights
Channel 4 to show first ever Pride TV ads to mark 50-year milestone in LGBT rights

Simon Gwynn

WCRS has created the first TV campaign for Pride in London, marking the 50th anniversary of the legislation that began to decriminalise gay sex.

Unilever's Keith Weed lays down Cannes manifesto and says what it's like to work with P&G
Unilever's Keith Weed lays down Cannes manifesto and says what it's like to work with P&G

Gurjit Degun and Gemma Charles

Unilever chief marketing and communications officer Keith Weed took part in a series of talks and media interviews today to press home his key areas of interest, ranging from brand safety and the digital supply chain through to sustainability and diversity.

Sir Ian McKellen calls on brands to change LGBT portrayal
Sir Ian McKellen calls on brands to change LGBT portrayal

Gurjit Degun

Sir Ian McKellen has called on brands to reflect honesty and help change the perception of the LGBT community.

General Mills hires senior Coke marketer Pollard as global CMO
General Mills hires senior Coke marketer Pollard as global CMO

Simon Gwynn

Food company General Mills has appointed Coca-Cola vice-president, strategic marketing Ivan Pollard as its new global chief marketing officer.

How to embrace socioeconomic diversity
How to embrace socioeconomic diversity

Suzy Bashford

The advertising industry has a long way to go to properly address its lack of social diversity.

CMOs must be 'business-people first and marketers second'
CMOs must be 'business-people first and marketers second'

Staff

Top marketers from HP, Diageo and Johnson & Johnson discuss key industry issues at Cannes Lions.

Microsoft exec admits
Microsoft exec admits "there is a case for agencies to change their business models"

Jaimy Lee

The tech brand's senior director of brand strategy and partnerships spoke about the evolving agency-client relationship during Campaign US's panel at Cannes Lions Festival of Creativity.

George Clooney sells tequila brand to Diageo for $1bn
George Clooney sells tequila brand to Diageo for $1bn

Emily Tan

Diageo has bought Casamigos, a brand of tequila co-founded by George Clooney, for $1bn (£790m) and plans to expand the brand internationally.

Adam & Eve/DDB leads UK hopefuls for Cannes Creative Effectiveness Lions
Adam & Eve/DDB leads UK hopefuls for Cannes Creative Effectiveness Lions

Omar Oakes

Adam & Eve/DDB is leading the UK agencies hoping to win a Cannes Lion in Creative Effectiveness this year with two campaigns for John Lewis Partnership brands.

Adidas' 'Original is never finished' wins Entertainment for Music Grand Prix
Adidas' 'Original is never finished' wins Entertainment for Music Grand Prix

Omar Oakes

Adidas' spot featuring Snoop Dogg and Stormzy and set to a cover of Frank Sinatra's My Way has taken the Grand Prix at Cannes in Entertainment for Music.

SeymourPowell wins UK's only Product Design gold Lion
SeymourPowell wins UK's only Product Design gold Lion

Emily Tan

SeymourPowell has brought home the UK's only gold Product Design Lion for "creating the world's first modular smartphone" on behalf of client Fairphone.

ManvsMachine London and Nike bring home UK's only gold Design Lion
ManvsMachine London and Nike bring home UK's only gold Design Lion

Emily Tan

ManvsMachine London and Nike won a gold Design Lion for "Go lighter go longer" a "metaphorical exploration of air and the negative space it occupies" to promote Nike Air Max 2017.

How the innovation jury decided to award golds and Grand Prix
How the innovation jury decided to award golds and Grand Prix

Nadya Powell

Innovation comes in many forms and the gold and Grand Prix winners of this category express that perfectly.

AKQA and Google lead UK Digital Craft shortlist nominations
AKQA and Google lead UK Digital Craft shortlist nominations

Emily Tan

Out of ten nominations for UK entrants, AKQA and Google have secured two apiece.

Cannes Perspectives: Unleash the power of content
Promoted
Cannes Perspectives: Unleash the power of content

Michael Connolly, Sonobi

The latest ad technology can help brands find their voice and reach the audiences they really want

Stop predicting the death of anything: no media is a write-off, it's all opportunity
Promoted
Stop predicting the death of anything: no media is a write-off, it's all opportunity

Matthew Chapman

Marketers need to exploit the proliferation of channels - not fear it, says Campaign-Turner panel


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