Does the Cannes Lions festival need a major rethink? | Publicis Groupe's awards bombshell divides industry

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Campaign: Media June 29, 2017

Media news and analysis, powered by Media Week Does the Cannes Lions festival need a major rethink? Gideon Spanier Has the ever-expanding carnival of creativity lost sight of its roots, Gideon Spanier asks. Publicis Groupe's awards bombshell divides industry Simon Gwynn Publicis Groupe is facing continued scepticism over its decision to withdraw from awards and trade shows for a year from 1 July, with one top UK marketer warning that he is "not sure they have got it right". Prove your brand purpose or consumers won't believe it, warns Trinity Mirror Omar Oakes Majority of adults in the UK distrust advertising, while nearly half distrust brands generally, according to a new study by Daily Mirror publisher Trinity Mirror. The future of strategy is synthesis Sue Unerman We can expect more breakthroughs as we synthesise more data sources and disciplines. Legacy ad groups are looking small in a digital world Gideon Spanier All the big six ad groups suddenly look small in a rapidly evolving global marketplace. McDonald's sponsors Capital daytime radio and festivals Omar Oakes Global's Capital has secured McDonald's as daytime sponsor across its radio network as the fast food giant targets 16- to 24-year-old festivalgoers. My Media Week: Sue Todd, Magnetic Hayley Hayes Sue Todd, chief executive of magazine trade body Magnetic, talks through her "week of two halves" in Blackfriars and Cannes (but doesn't go on a single yacht). Promoted The secrets of commercial storytelling... Georganna Simpson Campaign and Turner uncovered Burger King, Microsoft and McCann's secrets of commercial storytelling... Promoted Take a risk - lead the change Eleanor Kahn "We can get better and better. The disruption hasn't even started," says MediaCom's Sue Unerman during a round-table discussion. Is it time to stop accepting change and start orchestrating it? Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Business Development Manager Up to £50,000 + uncapped com + benefits OTE £65,000++ b3-media, Central London Customer Proposition Manager £50 - £65,000 plus excellent benefits Rare Selection, London (Central), London (Greater) Social Media Manager £40k Talent Creative & Media, London (Greater) Programmatic Sales Manager - mobile tech! £40000 - £50000 per annum + bonus + benefits Ultimate Asset, London INTERNATIONAL ACCOUNT DIRECTOR -PREMIUM PUBLISHER £65000 - £75000 per annum + commission & benefits Ultimate Asset, London Sales Executive £25k, OTE of £35K, uncapped bonus potential, good benefits, and 25 days holiday a year. Open Door Media Publishing Ltd, London (Central), London (Greater) Partnership Contract Manager £52,531 per annum plus excellent benefits Smart Energy GB, London (Central), London (Greater) Marketing Account Manager Up to £25,000 + Benefits Bray Leino, Devon DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater)

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