A&E/DDB's Brim on the idea that will liberate creatives | Castree lights a fire under MEC | M&S marketing chief reveals plans

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Campaign Sunday Supplement June 04, 2017

In-depth reads from across Campaign, covering brands, agencies and media 'You're not born loving advertising': Richard Brim on stoking A&E/DDB's creative fire Brittaney Kiefer Adam & Eve/DDB's Richard Brim, despite being at the creative helm of the world's most-awarded agency, dislikes the limelight and believes 'all teams should hate advertising'. Brittaney Kiefer investigates. Castree lights a fire under MEC Gideon Spanier The global CEO of MEC, which is merging with Maxus, has big plans to get closer to the customer and lean into Group M. Reigniting the spark in M&S Simon Gwynn Patrick Bousquet-Chavanne, Marks & Spencer's marketing chief, reveals his plan to instil the brand with a 'renewed ambition' that taps into the shared desires of its diverse customer base. It was the ad wot won it: three media moments that swung the vote In this election year, three observers of the political scene recall their favourite media moments that swung the vote. People are your best asset Gemma Charles If things carry on like this, talented staff will leave and others won't pursue an advertising career in the first place. How Guinness and R/GA made a VR tasting experience for all five senses Brittaney Kiefer The creative team behind Guinness' VR beer tasting explains how they made the campaign launching across Tesco stores in the UK. A view from Dave Trott: Belt and braces Dave Trott There's something strange about Japan's Shinkansen trains. Take inspiration from the women at the top Maisie McCabe Wacl's Gather celebrated the triumphs - and shared the travails - of senior women in our industry. Could it spur the creation of more all-female start-ups? How The Economist ramped up subscriptions by bringing gross stories to life Staff The Economist and marketing agency Sense developed a new positioning for the news brand that changed perceptions and garnered strong results. Promoted The truth about doctors McCann Health UK doctors express the highest level of frustration with today's professional conditions, but are most optimistic about the potential of technology to improve patient care Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Senior Account Director 50-60k Direct Recruitment, London (Central), London (Greater) Client Development Director £80-£100K +share scheme + exec package You Search and Select, London (Central), London (Greater) Strategy Director £80-85K Direct Recruitment, London (Central), London (Greater) Creative Enterprise Centre Project Manager £39,502 p.a. (incl. L.W.A.) 3 year fixed term University of Westminster, London (Greater) Proposition Marketing Manager - Financial Services £50000 - £54000 per annum Regan & Dean Recruitment Limited, London Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) ASSOCIATE DIRECTOR – BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Senior Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Brand Manager £40,000 - £50,000 plus benefits Unum, Dorking, Surrey CSD Digital Marketing Up to £100,000/annum tax free + benefits and share options Traffic Digital, Dubai (City) (AE)

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