Saturday edition: How Guinness and R/GA made a VR tasting experience for all five senses | Marketers set to accelerate spend on experiential | Uefa aims to give women's football the Beyoncé factor in pan-European campaign

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Campaign: Brands June 03, 2017

Brand news and analysis, powered by Marketing How Guinness and R/GA made a VR tasting experience for all five senses Brittaney Kiefer The creative team behind Guinness' VR beer tasting explains how they made the campaign launching across Tesco stores in the UK. Marketers set to accelerate spend on experiential Simon Gwynn More than half of chief marketers will spend at least a fifth of their budget on experiential in the near future, a new study shows - compared to less than a third who do so now. Uefa aims to give women's football the Beyoncé factor in pan-European campaign Simon Gwynn Europe's governing football body is today kicking off its first pan-European campaign for women's football, #WePlayStrong, in a bid to make the beautiful game the number one sport for women across all 55 of its member nations - from Iceland to Kazakhstan. Reigniting the spark in M&S Simon Gwynn Patrick Bousquet-Chavanne, Marks & Spencer's marketing chief, reveals his plan to instil the brand with a 'renewed ambition' that taps into the shared desires of its diverse customer base. Campaign and GoDaddy launch Cannes Lions competition to #CampaignforEquality Nicola Kemp Campaign has partnered with GoDaddy, the world's largest cloud platform provider dedicated to small, independent ventures, to launch a competition offering five women in the creative technology space the opportunity to attend the Cannes Lions International Festival of Creativity. Shadi Halliwell to leave Harvey Nichols Simon Gwynn Harvey Nichols group marketing and creative director Shadi Halliwell is leaving after three years to "pursue a new opportunity". Women's football set to fuel interest from brands Simon Gwynn Women's football could see a surge of interest from brands as Uefa launches a campaign to drive participation, appreciation and revenue in the sport. Tesco is best performing big supermarket in latest sales figures Simon Gwynn Tesco is in the healthiest position of the big four supermarkets with quarterly sales up 2.2% year-on-year. Nissan moves Verneuil back to UK as marketing director Emily Tan Nissan Motor (GB) has appointed Nicolas Verneuil as marketing director, responsible for all marketing strategy for the UK. Snapchat brings Spectacles to Europe and signs deal with BT Sport Emily Tan Snapbots, Snap's Spectacles vending machines, will turn up this morning in London, Paris, Barcelona, Berlin and Venice. Thomas Cook marketing boss: brands must take responsibility for their own safety Simon Gwynn Advertisers cannot solely blame Google for the circumstances that led ads from major brands to run against extremist content, Thomas Cook's top marketer has warned. Promoted Thinkboxes winner March/April 2017: GiffGaff Thinkbox Winner for March/April 2017 Promoted Demystifying ad tech Richard Townsend, Circus Street Ad tech is no threat to marketing, but part of the ever-expanding toolkit now available to marketers that will allow brands to deliver on the promise of digital marketing Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Marketing Manager £24,000 a year The Recruitment Events Co., Canterbury, Kent Senior Marketing Manager Salary £41,587-£45,746 Department for Transport, London (Central), London (Greater) Senior Account Manager or Account Director £35k - £50k, plus benefits and excellent development & training MODA consult, London (East), London (Greater) Head of PR and Amplification £50k - £70k, plus excellent benefits MODA consult, London (South), London (Greater) Account Director Around £50k + excellent benefits MODA consult, London (Central), London (Greater) Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) ASSOCIATE DIRECTOR – BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Senior Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Brand Manager £40,000 - £50,000 plus benefits Unum, Dorking, Surrey CSD Digital Marketing Up to £100,000/annum tax free + benefits and share options Traffic Digital, Dubai (City) (AE)

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