Saturday edition: Channel 4 calls on young voters | How Guinness and R/GA made a VR tasting experience

 

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Campaign: Agencies June 03, 2017

Channel 4 calls on young adults to 'pop your voting cherry' in innuendo-laden election ad Simon Gwynn Channel 4 has teamed up with The Thick Of It creator Armando Iannucci in a campaign to encourage young voters to turn out on 8 June. How Guinness and R/GA made a VR tasting experience for all five senses Brittaney Kiefer The creative team behind Guinness' VR beer tasting explains how they made the campaign launching across Tesco stores in the UK. WPP to merge Maxus and MEC Emily Tan Group M is merging the global operations and teams of its agencies MEC and Maxus into a new agency. Campaign and GoDaddy launch Cannes Lions competition to #CampaignforEquality Nicola Kemp Campaign has partnered with GoDaddy, the world's largest cloud platform provider dedicated to small, independent ventures, to launch a competition offering five women in the creative technology space the opportunity to attend the Cannes Lions International Festival of Creativity. Above & Beyond hires creative entrepreneurs Omar Oakes Above & Beyond has poached a pair of entrepreneurial creatives from CHI & Partners and Sunshine to bolster the agency's creative department. Publicis' new P&G unit looks like a return to a full-service model Jeremy Lee For both P&G and Publicis Communications the creation of a single dedicated unit makes sense, but emotionally, it might be something rather different. 'Can't Be Arsed' political party ad highlights election apathy Omar Oakes Forever Beta has poked fun at politically apathetic young people in a faux political broadcast on behalf of the "Can't Be Arsed Party". Uefa aims to give women's football the Beyoncé factor in pan-European campaign Simon Gwynn Europe's governing football body is today kicking off its first pan-European campaign for women's football, #WePlayStrong, in a bid to make the beautiful game the number one sport for women across all 55 of its member nations - from Iceland to Kazakhstan. AA repositions brand towards 'fun of driving' with £10m ad campaign Omar Oakes The AA has launched a new brand positioning to celebrate the fun of driving with a £10m campaign that launches on TV today. R/GA leads shortlist for Campaign Creative Tech Awards Emily Tan R/GA leads the Campaign Creative Tech Awards shortlist with a total of five entries. Labour Party meets Trevor Beattie Maisie McCabe The Labour Party is understood to have turned to long-time collaborator Trevor Beattie, chairman of BMB, as the election campaign reaches its final stages. Advertising can't please all the people all the time Adam Wright Brand apathy is twice as high for those who fail to involve themselves in consumer culture, so the more distinctive an ad is the better. Electrolux kicks off Euro creative pitch Kate Magee Electrolux, the household-appliances manufacturer, is reviewing its creative requirements across Europe as it aims to become more consumer-focused. Sadoun warns of Publicis Groupe's cultural challenge on first day as CEO Omar Oakes Publicis Groupe's biggest challenge is "cultural", Arthur Sadoun warned in a video address to the company on his first day as chief executive. Promoted Thinkboxes winner March/April 2017: GiffGaff Thinkbox Winner for March/April 2017 Promoted Demystifying ad tech Richard Townsend, Circus Street Ad tech is no threat to marketing, but part of the ever-expanding toolkit now available to marketers that will allow brands to deliver on the promise of digital marketing Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Group Account Director £65000 - £75000 per annum The Great & The Good, London Managing Director - Independent Creative Agency - London £90000.00 - £120000.00 per annum + benefits DNA Recruit, London Account Director - global branding and packaging £50000 - £60000 per annum Gabriele, London Digital Planning Director-Global Communications Agency-London £65000.00 - £90000.00 per annum + benefits DNA Recruit, London Client Development Director £80-£100K +share scheme + exec package You Search and Select, London (Central), London (Greater) Head of Strategy - Innovation & Ideas Agency - Netherlands £100728 - £117516 per annum + benefits and more DNA Recruit, Netherlands Senior Graphic Designer - 12 Month FTC DOE OLIVER Group, London (Central), London (Greater) Brand Journalist - Unilever Competitive + Benefits OLIVER Group, London Blackfriars, UK Lead Conceptual Designer - Unilever Competitive + Benefits OLIVER Group, Leatherhead, Surrey Senior Account Executive / Junior Account Manager £22k - £28k per annum (dependent on experience) Kastner & Partners, London (Central), London (Greater)

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