Saturday edition: WPP to merge Maxus and MEC | C4 says 'pop your voting cherry' | Nokia owner picks Essence and Mindshare

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Campaign: Media June 03, 2017

Media news and analysis, powered by Media Week WPP to merge Maxus and MEC Emily Tan Group M is merging the global operations and teams of its agencies MEC and Maxus into a new agency. Analysts: Maxus-MEC merger reflects Sorrell's desire to make WPP less complicated Emily Tan and Gurjit Degun The merger of Maxus and MEC was an expected move given WPP chief executive Sir Martin Sorrell's desire to streamline the holding company and make it less complicated, an analyst said. Clark: Maxus-MEC merger is about Group M's future, not agency failings Omar Oakes Group M's global chief executive rebuffed suggestions that MEC and Maxus had failed to differentiate themselves as he discussed the merger of the two agencies. Group M unable to rule out redundancies from Maxus-MEC merger Omar Oakes Group M is not able to rule out redundancies as it begins a six-month process of merging media agencies Maxus and MEC into a new entity. Channel 4 calls on young adults to 'pop your voting cherry' in innuendo-laden election ad Simon Gwynn Channel 4 has teamed up with The Thick Of It creator Armando Iannucci in a campaign to encourage young voters to turn out on 8 June. Nokia owner picks Essence and Mindshare for global media Omar Oakes HMD Global, the owner of Nokia, has hired Essence and Mindshare to its £80m global media account. Cambridge Analytica boss on why he's no Bond villain Sonoo Singh As fears rise over the use in election campaigns of data mined from social media, Cambridge Analytica chief Alexander Nix seeks to distance the company from politics. Maxus will live on in India despite MEC merger Robert Sawatzky Maxus will remain a separate agency after its global merger with MEC, but only as a local brand in India, Group M chief executive Mark Patterson has confirmed to Campaign Asia-Pacific. Johnston Press merges print and digital Gurjit Degun Johnston Press, the publisher of the i newspaper, is merging its print and digital functions as it aims to balance the two areas in each market. Sadoun warns of Publicis Groupe's cultural challenge on first day as CEO Omar Oakes Publicis Groupe's biggest challenge is "cultural", Arthur Sadoun warned in a video address to the company on his first day as chief executive. Google Chrome to autoblock bad ads from next year Emily Tan Google has confirmed that its browser, Chrome, will block ads on websites that are not compliant with the Better Ads Standards starting in early 2018. Twitter relaunches dynamic campaign for election time Emily Tan Twitter is relaunching its dynamic out-of-home and digital campaign that tracks trending topics in real time on 5 June - in time for the general election. Promoted Thinkboxes winner March/April 2017: GiffGaff Thinkbox Winner for March/April 2017 Promoted Demystifying ad tech Richard Townsend, Circus Street Ad tech is no threat to marketing, but part of the ever-expanding toolkit now available to marketers that will allow brands to deliver on the promise of digital marketing Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Business Development Manager - Media £45,000 + com + bens OTE up to £54,000 b3-media, London (Central), London (Greater) FMCG -Industry Sales Director - Pioneers in Video Advertising £75000 - £85000 per annum + commission & benefits Ultimate Asset, London Business Development Manager - £75K £75K basic+commission Morgan Rutherford Associates, London (Central), London (Greater) Head of Data & Analytics - Media Agency - £80K £70000 - £80000 per annum + Agency Benefits Ultimate Asset, London New Business Director £50000 - £70000 per annum + commission Ultimate Asset, London Global Digital Director - Strategy & Leadership - Media Agency £88781.28 - £104923.33 per annum + Bonus & Benefits Ultimate Asset, Manhattan, New York Director of Branded To be negotiated Whisper Films, Kew Gardens, London Account Manager / Senior Account Manager £competitive, based on experience Four Communications, London Social Engagement Manager (Paid Social) Competitive + Bonus + Benefits Havas Group, London (Central), London (Greater) Strategy Director Competitive + Bonus + Benefits Havas Group, London (Central),

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