Friday, 2 June 2017

Latest on the Maxus/MEC merger | Lego launches global media review

Campaign 18:05

Campaign 18:05
June 02, 2017
The five things you need to know today

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Analysts: Maxus-MEC merger reflects Sorrell's desire to make WPP less complicated
Analysts: Maxus-MEC merger reflects Sorrell's desire to make WPP less complicated

Emily Tan and Gurjit Degun

The merger of Maxus and MEC was an expected move given WPP chief executive Sir Martin Sorrell's desire to streamline the holding company and make it less complicated, an analyst said.

Tech
Snapchat brings Spectacles to Europe and signs deal with BT Sport
Snapchat brings Spectacles to Europe and signs deal with BT Sport

Emily Tan

Snapbots, Snap's Spectacles vending machines, will turn up this morning in London, Paris, Barcelona, Berlin and Venice.

Advertising
Cannes Lions to crack down on yacht parties
Cannes Lions to crack down on yacht parties

Omar Oakes

Ascential is bringing in new restrictions on yacht parties at Cannes Lions to crack down on inappropriate behaviour during this month's festival of creativity.

Marketing
Those marketing platitudes you think make you sound smart? They don't
Those marketing platitudes you think make you sound smart? They don't

Rohan Tambyrajah

PHD's global group strategy director shares his lessons from the career ladder, including get to understand what really motivates leaders.

Media
Lego launches global media review
Lego launches global media review

Omar Oakes

Lego is reviewing its global media planning and buying requirements, putting Carat on alert in the UK.

 

Also in the news
FourFourTwo lands Lionel Messi as guest editor

FourFourTwo's July issue is guest edited by football superstar Lionel Messi, whose first act in the role was to change the magazine's name to FourThreeThree.

Group M unable to rule out redundancies from Maxus-MEC merger

Group M is not able to rule out redundancies as it begins a six-month process of merging media agencies Maxus and MEC into a new entity.

Google Chrome to autoblock bad ads from next year

Google has confirmed that its browser, Chrome, will block ads on websites that are not compliant with the Better Ads Standards starting in early 2018.

Thinkboxes winner March/April 2017: GiffGaff
Promoted
Thinkboxes winner March/April 2017: GiffGaff

Thinkbox

Winner for March/April 2017

Demystifying ad tech
Promoted
Demystifying ad tech

Richard Townsend, Circus Street

Ad tech is no threat to marketing, but part of the ever-expanding toolkit now available to marketers that will allow brands to deliver on the promise of digital marketing


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