AA repositions brand towards 'fun of driving' with £10m ad campaign | IPA and ISBA put out joint call to members to demand accountable data | Snapchat brings Spectacles to Europe and signs deal with BT Sport

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Campaign: Brands June 02, 2017

Brand news and analysis, powered by Marketing AA repositions brand towards 'fun of driving' with £10m ad campaign Omar Oakes The AA has launched a new brand positioning to celebrate the fun of driving with a £10m campaign that launches on TV today. IPA and ISBA put out joint call to members to demand accountable data Emily Tan The IPA and ISBA have called on the media industry to demand and provide objective and independent data to underpin the accountability within their respective trading markets. Snapchat brings Spectacles to Europe and signs deal with BT Sport Emily Tan Snapbots, Snap's Spectacles vending machines, will turn up this morning in London, Paris, Barcelona, Berlin and Venice. Why voice search will make unprompted awareness the metric you need to worry about Ben Foster We're in the embryonic stage of voice assistants, but brands need to start learning to work with them, writes MC&C's digital client director. Movistar's fluffy love story hides a dark and creepy twist Unruly Social video experts at Unruly review "Love story", the latest viral by Movistar. Santander, Telefonica and Thomas Cook to open up on how digital advances are turning marketing on its head Staff Leading marketers from Santander, Telefonica and Thomas Cook will reveal how they have used immersive ad formats, user generated content and innovative partnerships to transform their marketing. Cannes Lions to crack down on yacht parties Omar Oakes Ascential is bringing in new restrictions on yacht parties at Cannes Lions to crack down on inappropriate behaviour during this month's festival of creativity. Reputations matter, so let's tot up the scorecard on a few Martin Boon ICM Unlimited's director and pollster rates how the main players' reputations have fared in general election campaign so far. Wins this week: Nokia, Halls, Qatar Financial Centre Staff Campaign's weekly round-up of account moves across advertising and media. Promoted Teads: brain science at Media360 Eleanor Kahn Teads hosted a hub session at the UK media industry's most important annual conference on 18 May. Here's the low-down from MD, Justin Taylor... Promoted Trust matters more than ever Lucy Barrett, Radiocentre Radio continues to grow because brands and consumers trust it Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Marketing Manager £24,000 a year The Recruitment Events Co., Canterbury, Kent Senior Marketing Manager Salary £41,587-£45,746 Department for Transport, London (Central), London (Greater) Senior Account Manager or Account Director £35k - £50k, plus benefits and excellent development & training MODA consult, London (East), London (Greater) Head of PR and Amplification £50k - £70k, plus excellent benefits MODA consult, London (South), London (Greater) Account Director Around £50k + excellent benefits MODA consult, London (Central), London (Greater) Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) ASSOCIATE DIRECTOR – BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Senior Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Brand Manager £40,000 - £50,000 plus benefits Unum, Dorking, Surrey CSD Digital Marketing Up to £100,000/annum tax free + benefits and share options Traffic Digital, Dubai (City) (AE)

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