Castree lights a fire under MEC | Movistar's love story hides a dark twist | Cannes cracks down on yacht parties

 

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Campaign: Agencies June 02, 2017

Castree lights a fire under MEC Gideon Spanier The global CEO of MEC, which is merging with Maxus, has big plans to get closer to the customer and lean into Group M. Movistar's fluffy love story hides a dark and creepy twist Unruly Social video experts at Unruly review "Love story", the latest viral by Movistar. Cannes Lions to crack down on yacht parties Omar Oakes Ascential is bringing in new restrictions on yacht parties at Cannes Lions to crack down on inappropriate behaviour during this month's festival of creativity. Meet the sound designer behind Mother London's award-winning doc Staff James Lyme is a sound designer at Scramble Soho. He worked with Mother London on The Good Fight, which won Best Documentary Short at Tribeca. Ask Bullmore: Cuts to the business are making my job harder Jeremy Bullmore Campaign's agony uncle Jeremy Bullmore prescribes electing a Phantom Grandchild to the board of companies suffering from short-termism. Want to challenge bad habits? Hire an optimist Stephanie Brimacombe VCCP's group chief marketing officer explains why optimism is her secret work weapon. Reputations matter, so let's tot up the scorecard on a few Martin Boon ICM Unlimited's director and pollster rates how the main players' reputations have fared in general election campaign so far. IPA and ISBA put out joint call to members to demand accountable data Emily Tan The IPA and ISBA have called on the media industry to demand and provide objective and independent data to underpin the accountability within their respective trading markets. The pros, the cons and the risks of the 'creative gene' Glenn Smith The creative gene may have some scientific backing but don't use it to reinforce a kind of reverse elitism. Wins this week: Nokia, Halls, Qatar Financial Centre Staff Campaign's weekly round-up of account moves across advertising and media. Promoted Teads: brain science at Media360 Eleanor Kahn Teads hosted a hub session at the UK media industry's most important annual conference on 18 May. Here's the low-down from MD, Justin Taylor... The Work Audi "React" by Bartle Bogle Hegarty The first TV ad from Audi UK's head of marketing, Benjamin Braun, showcases the brand's tech in slow motion. Royal Horticultural Society "Imagination" by Creature of London The Royal Horticultural Society's first campaign since 2013 wants to bring first-timers to RHS Flower Shows by inspiring their imaginations. More TRENDING 'You're not born loving advertising': Richard Brim on stoking A&E/DDB's creative fire Brittaney Kiefer Adam & Eve/DDB's Richard Brim, despite being at the creative helm of the world's most-awarded agency, dislikes the limelight and believes 'all teams should hate advertising'. Brittaney Kiefer investigates. How Guinness and R/GA made a VR tasting experience for all five senses Brittaney Kiefer The creative team behind Guinness' VR beer tasting explains how they made the campaign launching across Tesco stores in the UK. Promoted FutureVision: The future of work Lachlan Williams, R/GA London and Claire Beale, Campaign Businesses know that they need to put people at the centre of their communications and experiences. So why don't they do the same for their own people? Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Group Account Director £65000 - £75000 per annum The Great & The Good, London Managing Director - Independent Creative Agency - London £90000.00 - £120000.00 per annum + benefits DNA Recruit, London Account Director - global branding and packaging £50000 - £60000 per annum Gabriele, London Digital Planning Director-Global Communications Agency-London £65000.00 - £90000.00 per annum + benefits DNA Recruit, London Client Development Director £80-£100K +share scheme + exec package You Search and Select, London (Central), London (Greater) Head of Strategy - Innovation & Ideas Agency - Netherlands £100728 - £117516 per annum + benefits and more DNA Recruit, Netherlands Senior Graphic Designer - 12 Month FTC DOE OLIVER Group, London (Central), London (Greater) Brand Journalist - Unilever Competitive + Benefits OLIVER Group, London Blackfriars, UK Lead Conceptual Designer - Unilever Competitive + Benefits OLIVER Group, Leatherhead, Surrey Senior Account Executive / Junior Account Manager £22k - £28k per annum (dependent on experience) Kastner & Partners, London (Central), London (Greater)

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