Google Chrome move could reverse progress in battle against ad-blockers | Shadi Halliwell to join Three as CMO | How Seedlip and Diageo created a successful booze-free spirit

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Campaign: Brands June 07, 2017

Brand news and analysis, powered by Marketing Google Chrome move could reverse progress in battle against ad-blockers Simon Gwynn The number of UK internet users that use ad-blocking software this year will be lower than previously expected, according to eMarketer. Shadi Halliwell to join Three as CMO Simon Gwynn Outgoing Harvey Nichols group marketing and creative director Shadi Halliwell is set to join mobile network Three as chief marketing officer. How Seedlip and Diageo created a successful booze-free spirit Kate Magee What does it take to create a successful new drinks brand? Kate Magee finds out from the founder of non-alcoholic spirit brand Seedlip and the founder of Diageo's innovation accelerator. Conservatives and Labour set out their competing visions for the creative industries Damian Collins & Louise Haigh As polling day draws ever closer, the two main parties outline why they deserve the industry's vote. Apple is helping smartwatch users keep the doctor away Kayley Almond Something you may have missed thanks to all the excitement over Homepod. An election in search of a national story Ed Woodcock Reality got in the way as the main parties struggled to convey their messages, says Ed Woodcock, director of narrative, Aesop Agency. Broadband ads row continues as Sky joins the list Simon Gwynn Sky is the latest broadband provider to have one of its ads banned by the ad watchdog for misleading claims. Labour is winning the election on social media Andre van Loon There is a sharp disconnect between polls indicating a Conservative victory and Labour's superlative social media performance, says We Are Social's research and insight director. Diageo, Deliveroo and Toms trial start-up that gives students free printing for watching ads Emily Tan A new martech start-up, Printt, has developed an app and a printer system that provides free printing services for university students in exchange for watching ads. Farmers take issue with ASA's ruling against Arla's 'good for the land' ad Emily Tan The Advertising Standards Authority has banned a press ad for Arla organic farm milk that used the text "Good for the land" and "helping support a more sustainable future". Movers and shakers: Three, MEC, C4, Bloomberg Media, Krow, and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted Six things we learned at Campaign Underground Stephen Graves Find out what happened when a small audience was invited to delve into consumers' subconscious by going underground for an evening of behavioural insights Promoted Context creates cultural moments Karen Stacey, Digital Cinema Media Cinema is a medium like no other: it offers immersion in another world and is a trusted environment where ads are embraced by viewers Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Marketing Manager £24,000 a year The Recruitment Events Co., Canterbury, Kent Senior Marketing Manager Salary £41,587-£45,746 Department for Transport, London (Central), London (Greater) Senior Account Manager or Account Director £35k - £50k, plus benefits and excellent development & training MODA consult, London (East), London (Greater) Head of PR and Amplification £50k - £70k, plus excellent benefits MODA consult, London (South), London (Greater) Marketing Executive £38,000 Unum, Dorking, Surrey Digital Senior Research Executive £35,000 - £39,000 LadbrokesCoral PLC, Stratford, London (with regular travel to Gibraltar) Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) ASSOCIATE DIRECTOR – BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Senior Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Brand Manager £40,000 - £50,000 plus benefits Unum, Dorking, Surrey

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