Tuesday, 6 June 2017

You don't need to bleed to succeed in advertising | Apple envisions a world without apps | E.ON and Gorillaz' trippy music video

 

Campaign: Agencies

Campaign: Agencies
June 06, 2017
You don't need to bleed to succeed in advertising
You don't need to bleed to succeed in advertising

Amelia Torode

We should call time on the myth of advertising's higher calling - it's a hard-working profession that shifts product, not a life-or-death vocation. You shouldn't need to bleed for your agency to succeed.

Apple envisions a world without apps for WWDC 2017
Apple envisions a world without apps for WWDC 2017

One man's folly brings a disconnected world crashing to a halt.

Advertising won't fix your problems
Advertising won't fix your problems

Laurence Green

A campaign can only really deliver when the promise of the work matches the reality of the brand. Marks & Spencer, take note.

Peroni kicks off Italian heritage campaign with illustrated outdoor ads
Peroni kicks off Italian heritage campaign with illustrated outdoor ads

Simon Gwynn

Peroni Nastro Azzurro is launching an outdoor campaign, "Italian made", in an effort to ramp its credentials as an example of Italian style.

Just four more days to enter Digital Mavericks 2017
Just four more days to enter Digital Mavericks 2017

Emily Tan

The deadline to enter Campaign's Digital Mavericks 2017 is midnight, this Friday.

Campaign TV: Party election broadcasts struggle to reach the public
Campaign TV: Party election broadcasts struggle to reach the public

Georgina Brazier

Campaign asked people from different constituencies to watch the main party election broadcasts and give us their opinion of each.

Why 'bubble vision' is bad for business
Why 'bubble vision' is bad for business

Peter Brown

Bristol-based CRM agency Prophecy Unlimited's CEO explains why a London/Soho focus is bad for business.

How can agencies rediscover their swagger?
How can agencies rediscover their swagger?

Robin Gadsby

Plagued by such negative self-image it's no wonder some of our industry's output is so mediocre. By the chief executive of Forever Beta.

UK gets four nominations on Cannes Lions Innovation shortlist
UK gets four nominations on Cannes Lions Innovation shortlist

Emily Tan

Albion London, Saatchi & Saatchi London, What3Words and Google Creative Lab London are in the running to win an Innovation Lion this year.

Grace Blue partners with Flock to drive marketing hires
Grace Blue partners with Flock to drive marketing hires

Emily Tan

Recruitment specialists Grace Blue Partnership and marketing consultancy Flock Associates have teamed up to offer a global end-to-end solution for marketing team restructures and recruitment.

Keith Smith announces retirement: exclusive in-depth interview
Keith Smith announces retirement: exclusive in-depth interview

Atifa Silk

On the day he announces his retirement, the longtime Asia adman looks back on his career and discusses the future of the industry in this exclusive interview with Atifa Silk.

The truth about doctors
Promoted
The truth about doctors

McCann Health

UK doctors express the highest level of frustration with today's professional conditions, but are most optimistic about the potential of technology to improve patient care

The Work

E.ON
E.ON "We got the power" by Engine

Energy company E.ON brings virtual band Gorillaz to the desert for a music video powered by the sun.

Adidas Football
Adidas Football "Here to create" by Iris

Star players, flashy animations and a boxing ring voiceover help bring to life Adidas Football's latest boot launch.

Peroni Nastro Azzurro
Peroni Nastro Azzurro "Italian made"

Peroni Nastro Azzurro harkens back to its Italian heritage in an outdoor campaign reminiscent of French illustrator Malika Favre's style.

More

TRENDING

WPP to merge Maxus and MEC
WPP to merge Maxus and MEC

Emily Tan

Group M is merging the global operations and teams of its agencies MEC and Maxus into a new agency.

Analysts: Maxus-MEC merger reflects Sorrell's desire to make WPP less complicated
Analysts: Maxus-MEC merger reflects Sorrell's desire to make WPP less complicated

Emily Tan and Gurjit Degun

The merger of Maxus and MEC was an expected move given WPP chief executive Sir Martin Sorrell's desire to streamline the holding company and make it less complicated, an analyst said.

Channel 4 calls on young adults to 'pop your voting cherry' in innuendo-laden election ad
Channel 4 calls on young adults to 'pop your voting cherry' in innuendo-laden election ad

Simon Gwynn

Channel 4 has teamed up with The Thick Of It creator Armando Iannucci in a campaign to encourage young voters to turn out on 8 June.

A lasting legacy in a changing landscape
Promoted
A lasting legacy in a changing landscape

Sam Finlay, Time Inc. UK

While heritage is clearly something to be proud of, businesses must evolve if they want to inspire people.


Subscribe now

If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter.

Subscribe now

Campaign Jobs
Senior Client Director - Consumer Heathcare - Global Brand Stratey Consultancy £70,000 - £90,000 plus + bens package Ann Sharman Recruitment, London (Central), London (Greater)
Group Account Director £65000 - £75000 per annum The Great & The Good, London
Managing Director - Independent Creative Agency - London £90000.00 - £120000.00 per annum + benefits DNA Recruit, London
Account Director - global branding and packaging £50000 - £60000 per annum Gabriele, London
Head of CRM £60k -70K Direct Recruitment, London (Central), London (Greater)
Head of Strategy - Innovation & Ideas Agency - Netherlands £100728 - £117516 per annum + benefits and more DNA Recruit, Netherlands
Creative Developer Up to £50,000 p.a. Havas Group, London (Central), London (Greater)
Digital Designer - Unilever Competitive + Benefits OLIVER Group, London Blackfriars, UK
Senior Content Manager Competitive + Benefits Haymarket, Twickenham
Senior Graphic Designer - 12 Month FTC DOE OLIVER Group, London (Central), London (Greater)
manage bulletins unsubscribe









































 

No comments:

Post a Comment