You don't need to bleed to succeed in advertising Amelia Torode We should call time on the myth of advertising's higher calling - it's a hard-working profession that shifts product, not a life-or-death vocation. You shouldn't need to bleed for your agency to succeed. | |
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Advertising won't fix your problems Laurence Green A campaign can only really deliver when the promise of the work matches the reality of the brand. Marks & Spencer, take note. | |
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The truth about doctors McCann Health UK doctors express the highest level of frustration with today's professional conditions, but are most optimistic about the potential of technology to improve patient care | |
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WPP to merge Maxus and MEC Emily Tan Group M is merging the global operations and teams of its agencies MEC and Maxus into a new agency. | |
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