Monday, 5 June 2017

Curing the growth malaise | Sorrell faces shareholder revolt | Does agency culture promote bullying?

 

Campaign: Agencies

Campaign: Agencies
June 05, 2017
Curing the growth malaise
Curing the growth malaise

Andy Brent

Sustained growth is widely accepted as being fundamental to business success and yet most companies do not seem to be managing it effectively. Andy Brent looks at the causes of this paradox and how it can be overcome.

Sorrell to face another shareholder revolt over pay
Sorrell to face another shareholder revolt over pay

Omar Oakes

Sir Martin Sorrell is poised to face another revolt by WPP investors this week over his pay package.

Ad agency culture promotes 'backstabbing, bitchiness and bullying'
Ad agency culture promotes 'backstabbing, bitchiness and bullying'

Trevor Robinson

Agencies must be better at allowing those who have had a knock to regain their confidence and refocus, instead of just spitting them out.

General election 2017: the best ads so far
General election 2017: the best ads so far

Staff

Game shows, sexual innuendo and trust feature in Campaign's round-up of this year's best general election ads.

AA repositions brand towards 'fun of driving' with £10m ad campaign
AA repositions brand towards 'fun of driving' with £10m ad campaign

Omar Oakes

The AA has launched a new brand positioning to celebrate the fun of driving with a £10m campaign that launches on TV today.

Campaign and GoDaddy launch Cannes Lions competition to #CampaignforEquality
Campaign and GoDaddy launch Cannes Lions competition to #CampaignforEquality

Nicola Kemp

Campaign has partnered with GoDaddy, the world's largest cloud platform provider dedicated to small, independent ventures, to launch a competition offering five women in the creative technology space the opportunity to attend the Cannes Lions International Festival of Creativity.

WPP picks up Real Madrid account after buying Spanish digital shop
WPP picks up Real Madrid account after buying Spanish digital shop

Omar Oakes

WPP's global digital agency Wunderman has acquired The Cocktail, a Spanish digital transformation consultancy whose clients include football giants Real Madrid.

Private view: The mood is sad in the village of Adland (with Mark Elwood and Alistair Campbell)
Private view: The mood is sad in the village of Adland (with Mark Elwood and Alistair Campbell)

101's Mark Elwood and We Are Social's Alistair Campbell review ads from TK Maxx, Captain Morgan, Typhoo, Lidl and Bud Light.

Campaign TV: Grey creatives recreate Queen's Coronation Day in 360
Campaign TV: Grey creatives recreate Queen's Coronation Day in 360

Georgina Brazier

Grey London, with the support of Thomas Thomas, has shot a 360-degree video, transporting viewers to a 1953 street party 64 years after the Queen's coronation day.

Karmarama, HeyHuman and Sunshine to speak at Creative Tech Awards
Karmarama, HeyHuman and Sunshine to speak at Creative Tech Awards

Emily Tan

Lawrence Weber of Karmarama, Dan Machen from HeyHuman, and Mel Exon of The Sunshine Company will deliver keynote talks at the Campaign Tech Awards Night on 12 June.

Will the Vivendi/Havas deal encourage more mega-mergers?
Will the Vivendi/Havas deal encourage more mega-mergers?

Maisie McCabe

Or could the consulting and IT giants be doing most of the buying in marketing?

Review recap: Lego, Electrolux
Review recap: Lego, Electrolux

Staff

Campaign's round-up of advertising and media accounts being reviewed.

The New York Times opens branded content agency in Asia
The New York Times opens branded content agency in Asia

Olivia Parker

The new T Brand Studio in Hong Kong hopes to stand out by making ad campaigns with an editorial heart.

Thinkboxes winner March/April 2017: GiffGaff
Promoted
Thinkboxes winner March/April 2017: GiffGaff

Thinkbox

Winner for March/April 2017

The Work

The AA
The AA "Singing baby" by Adam & Eve/DDB

The memorable star of the AA's new campaign is a preternaturally talented toddler who belts out Tina Turner's Proud Mary.

Volkwagen Commercial Vehicles
Sony Mobile
Sony Mobile "Xperia XZ Premium" by TMW Unlimited

Sony Mobile is returning to a familiar theme in a new campaign for its Xperia XZ Premium mobile phone.

More

TRENDING

WPP to merge Maxus and MEC
WPP to merge Maxus and MEC

Emily Tan

Group M is merging the global operations and teams of its agencies MEC and Maxus into a new agency.

Analysts: Maxus-MEC merger reflects Sorrell's desire to make WPP less complicated
Analysts: Maxus-MEC merger reflects Sorrell's desire to make WPP less complicated

Emily Tan and Gurjit Degun

The merger of Maxus and MEC was an expected move given WPP chief executive Sir Martin Sorrell's desire to streamline the holding company and make it less complicated, an analyst said.

Channel 4 calls on young adults to 'pop your voting cherry' in innuendo-laden election ad
Channel 4 calls on young adults to 'pop your voting cherry' in innuendo-laden election ad

Simon Gwynn

Channel 4 has teamed up with The Thick Of It creator Armando Iannucci in a campaign to encourage young voters to turn out on 8 June.

Demystifying ad tech
Promoted
Demystifying ad tech

Richard Townsend, Circus Street

Ad tech is no threat to marketing, but part of the ever-expanding toolkit now available to marketers that will allow brands to deliver on the promise of digital marketing


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