Curing the growth malaise | Peroni kicks off Italian heritage campaign with illustrated outdoor ads | Cyberattacks: who's to blame?

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Campaign: Brands June 05, 2017

Brand news and analysis, powered by Marketing Curing the growth malaise Andy Brent Sustained growth is widely accepted as being fundamental to business success and yet most companies do not seem to be managing it effectively. Andy Brent looks at the causes of this paradox and how it can be overcome. Peroni kicks off Italian heritage campaign with illustrated outdoor ads Simon Gwynn Peroni Nastro Azzurro is launching an outdoor campaign, "Italian made", in an effort to ramp its credentials as an example of Italian style. Cyberattacks: who's to blame? Scott Ross The WannaCry worm is a timely reminder that we need to get to grips with ransomware and, crucially, know how it can be stopped. New banner ad from Jaguar Land Rover lets you test drive a car from your phone I-Hsien Sherwood Working with Blippar and Mindshare, the auto company lets customers sit in a virtual driver's seat, no gear required. Grace Blue partners with Flock to drive marketing hires Emily Tan Recruitment specialists Grace Blue Partnership and marketing consultancy Flock Associates have teamed up to offer a global end-to-end solution for marketing team restructures and recruitment. The Tory's IRA attack ad on Corbyn signposts the future for political ads James Frayne 23andMe partners with 'Despicable Me 3' for first movie partnership Kathryn Luttner The genetics testing company helps Gru find his lost-lost brother in six-week marketing push. The New York Times opens branded content agency in Asia Olivia Parker The new T Brand Studio in Hong Kong hopes to stand out by making ad campaigns with an editorial heart. Campaign and GoDaddy launch Cannes Lions competition to #CampaignforEquality Nicola Kemp Campaign has partnered with GoDaddy, the world's largest cloud platform provider dedicated to small, independent ventures, to launch a competition offering five women in the creative technology space the opportunity to attend the Cannes Lions International Festival of Creativity. Karmarama, HeyHuman and Sunshine to speak at Creative Tech Awards Emily Tan Lawrence Weber of Karmarama, Dan Machen from HeyHuman, and Mel Exon of The Sunshine Company will deliver keynote talks at the Campaign Tech Awards Night on 12 June. Review recap: Lego, Electrolux Staff Campaign's round-up of advertising and media accounts being reviewed. Promoted Thinkboxes winner March/April 2017: GiffGaff Thinkbox Winner for March/April 2017 Promoted Demystifying ad tech Richard Townsend, Circus Street Ad tech is no threat to marketing, but part of the ever-expanding toolkit now available to marketers that will allow brands to deliver on the promise of digital marketing Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Marketing Manager £24,000 a year The Recruitment Events Co., Canterbury, Kent Senior Marketing Manager Salary £41,587-£45,746 Department for Transport, London (Central), London (Greater) Senior Account Manager or Account Director £35k - £50k, plus benefits and excellent development & training MODA consult, London (East), London (Greater) Head of PR and Amplification £50k - £70k, plus excellent benefits MODA consult, London (South), London (Greater) Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) ASSOCIATE DIRECTOR – BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Senior Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Brand Manager £40,000 - £50,000 plus benefits Unum, Dorking, Surrey CSD Digital Marketing Up to £100,000/annum tax free + benefits and share options Traffic Digital, Dubai (City) (AE) Marketing Executive £38,000 Unum, Dorking, Surrey

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