What the Maxus-MEC merger means | Snapchat brings Spectacles to Europe

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Campaign Breakfast Briefing June 02, 2017

Analysts: Maxus-MEC merger reflects Sorrell's desire to make WPP less complicated Emily Tan and Gurjit Degun The merger of Maxus and MEC was an expected move given WPP chief executive Sir Martin Sorrell's desire to streamline the holding company and make it less complicated, an analyst said. Group M unable to rule out redundancies from Maxus-MEC merger Omar Oakes Group M is not able to rule out redundancies as it begins a six-month process of merging media agencies Maxus and MEC into a new entity. Clark: Maxus-MEC merger is about Group M's future, not agency failings Omar Oakes Group M's global chief executive rebuffed suggestions that MEC and Maxus had failed to differentiate themselves as he discussed the merger of the two agencies. WPP to merge Maxus and MEC Emily Tan Group M is merging the global operations and teams of its agencies MEC and Maxus into a new agency. Snapchat brings Spectacles to Europe and signs deal with BT Sport Emily Tan Snapbots, Snap's Spectacles vending machines, will turn up this morning in London, Paris, Barcelona, Berlin and Venice. Google Chrome to autoblock bad ads from next year Emily Tan Google has confirmed that its browser, Chrome, will block ads on websites that are not compliant with the Better Ads Standards starting in early 2018. Nissan moves Verneuil back to UK as marketing director Emily Tan Nissan Motor (GB) has appointed Nicolas Verneuil as marketing director, responsible for all marketing strategy for the UK. Castree lights a fire under MEC Gideon Spanier The global CEO of MEC, which is merging with Maxus, has big plans to get closer to the customer and lean into Group M. Maxus will live on in India despite MEC merger Robert Sawatzky Maxus will remain a separate agency after its global merger with MEC, but only as a local brand in India, Group M chief executive Mark Patterson has confirmed to Campaign Asia-Pacific. IPA and ISBA put out joint call to members to demand accountable data Emily Tan The IPA and ISBA have called on the media industry to demand and provide objective and independent data to underpin the accountability within their respective trading markets. Promoted Thinkboxes winner March/April 2017: GiffGaff Thinkbox Winner for March/April 2017 Promoted FutureVision: Designing the future of work Tara Moore, FutureVision Do you know the true importance of digital and the transformative effect it is having on your business? Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Senior Account Director 50-60k Direct Recruitment, London (Central), London (Greater) Client Development Director £80-£100K +share scheme + exec package You Search and Select, London (Central), London (Greater) Strategy Director £80-85K Direct Recruitment, London (Central), London (Greater) Creative Enterprise Centre Project Manager £39,502 p.a. (incl. L.W.A.) 3 year fixed term University of Westminster, London (Greater) Proposition Marketing Manager - Financial Services £50000 - £54000 per annum Regan & Dean Recruitment Limited, London Account Director Around £50k + excellent benefits MODA consult, London (Central), London (Greater) Brand Manager £40,000 - £50,000 plus benefits Unum, Dorking, Surrey CSD Digital Marketing Up to £100,000/annum tax free + benefits and share options Traffic Digital, Dubai (City) (AE) Marketing Executive £38,000 Unum, Dorking, Surrey Director of Branded To be negotiated Whisper Films, Kew Gardens, London

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