Friday, 2 June 2017

What the Maxus-MEC merger means | Snapchat brings Spectacles to Europe

Campaign Breakfast Briefing

Campaign Breakfast Briefing
June 02, 2017
Analysts: Maxus-MEC merger reflects Sorrell's desire to make WPP less complicated
Analysts: Maxus-MEC merger reflects Sorrell's desire to make WPP less complicated

Emily Tan and Gurjit Degun

The merger of Maxus and MEC was an expected move given WPP chief executive Sir Martin Sorrell's desire to streamline the holding company and make it less complicated, an analyst said.

Group M unable to rule out redundancies from Maxus-MEC merger
Group M unable to rule out redundancies from Maxus-MEC merger

Omar Oakes

Group M is not able to rule out redundancies as it begins a six-month process of merging media agencies Maxus and MEC into a new entity.

Clark: Maxus-MEC merger is about Group M's future, not agency failings
Clark: Maxus-MEC merger is about Group M's future, not agency failings

Omar Oakes

Group M's global chief executive rebuffed suggestions that MEC and Maxus had failed to differentiate themselves as he discussed the merger of the two agencies.

WPP to merge Maxus and MEC
WPP to merge Maxus and MEC

Emily Tan

Group M is merging the global operations and teams of its agencies MEC and Maxus into a new agency.

Snapchat brings Spectacles to Europe and signs deal with BT Sport
Snapchat brings Spectacles to Europe and signs deal with BT Sport

Emily Tan

Snapbots, Snap's Spectacles vending machines, will turn up this morning in London, Paris, Barcelona, Berlin and Venice.

Google Chrome to autoblock bad ads from next year
Google Chrome to autoblock bad ads from next year

Emily Tan

Google has confirmed that its browser, Chrome, will block ads on websites that are not compliant with the Better Ads Standards starting in early 2018.

Nissan moves Verneuil back to UK as marketing director
Nissan moves Verneuil back to UK as marketing director

Emily Tan

Nissan Motor (GB) has appointed Nicolas Verneuil as marketing director, responsible for all marketing strategy for the UK.

Castree lights a fire under MEC
Castree lights a fire under MEC

Gideon Spanier

The global CEO of MEC, which is merging with Maxus, has big plans to get closer to the customer and lean into Group M.

Maxus will live on in India despite MEC merger
Maxus will live on in India despite MEC merger

Robert Sawatzky

Maxus will remain a separate agency after its global merger with MEC, but only as a local brand in India, Group M chief executive Mark Patterson has confirmed to Campaign Asia-Pacific.

IPA and ISBA put out joint call to members to demand accountable data
IPA and ISBA put out joint call to members to demand accountable data

Emily Tan

The IPA and ISBA have called on the media industry to demand and provide objective and independent data to underpin the accountability within their respective trading markets.

Thinkboxes winner March/April 2017: GiffGaff
Promoted
Thinkboxes winner March/April 2017: GiffGaff

Thinkbox

Winner for March/April 2017

FutureVision: Designing the future of work
Promoted
FutureVision: Designing the future of work

Tara Moore, FutureVision

Do you know the true importance of digital and the transformative effect it is having on your business?


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