Tuesday, 1 February 2011

Digital AM - Mumsnet, Latitude, Facebook, iProspect, plus The Wall > Facebook Deals and brands

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Latest news
Mumsnet awards look to attract brands
Mumsnet awards look to attract brands
by Alex Brownsell
01 February 2011, 08:00AM
Influential parenting website Mumsnet is to license out its brand for the first time, as part of plans to bolster its commercial operation.
Latitude acquired by data company Callcredit
Latitude acquired by data company Callcredit
by Sarah Shearman
01 February 2011, 11:00AM
Latitude, the digital marketing agency, has been acquired by data and credit information company Callcredit, for an undisclosed sum.
Facebook signs Mazda as first advertiser in high-value Deals trial
Facebook signs Mazda as first advertiser in high-value Deals trial
by Andrew McCormick
01 February 2011, 08:00AM
Mazda has tied up with Facebook to find out whether location-based marketing can help sell high-value items.
Aegis acquires South African agency to bulk up iProspect
Aegis acquires South African agency to bulk up iProspect
by Katherine Levy
01 February 2011, 08:55AM
Aegis, the media and market research group, has acquired search marketing and performance agency Clickthinking Online in South Africa for its iProspect network.
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