Tuesday, 1 February 2011

Campaign Daily Fix - Honda, Latitude, Sky, Nestle, Aegis

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Campaign Daily Fix
 
01 February 2011  
Latest News
Honda: the unpredictable life by W+K
Honda TV ad to interact with iPhone app
Sara Kimberley, 01 February 2011

Honda is releasing the first TV ad to use "sound-synching" technology, which allows the commercial to interact with its iPhone app.

 
Alex Hoye: Lattitude chief says Callcredit deal will benefit clients
Latitude acquired by data company Callcredit
Sarah Shearman, 01 February 2011

Latitude, the digital marketing agency, has been acquired by data and credit information company Callcredit, for an undisclosed sum.

 
Mad Dogs: Sky 1's new psychological drama series
Sky pushes revamped entertainment line-up
Maisie McCabe, 01 February 2011

BSkyB, the pay-TV giant, has launched a marketing campaign to promote its revamped portfolio of entertainment and arts channels, including the high profile addition of Sky Atlantic.

 
Beta: Nestlé Purina appoints JPMH to European account
Nestlé Purina appoints JPMH to European integrated account
Sara Kimberley, 01 February 2011

Nestlé Purina has appointed JPMH to handle its European integrated account for its pet food brand Beta.

 
Jerry Buhlmann: chief executive of Aegis Group
Aegis acquires South African agency to bulk up iProspect
Katherine Levy, 01 February 2011

Aegis, the media and market research group, has acquired search marketing and performance agency Clickthinking Online in South Africa for its iProspect network.

 
 
Also in the News
Anti-smoking charity targets book lovers
Sara Kimberley, 01 February 2011
AdConnection retained by online dating site Lovestruck
Katherine Levy, 01 February 2011
 
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Latest Work
Pepsi Max 'mates to the rescue' by CLM BBDO
Pepsi Max 'mates to the rescue' by CLM BBDO
31 January 2011

Pepsi Max has launched a new series of ads that celebrates guys spending quality time with their mates.

 
MTV 'Skins: reverse party' by Spy Films
MTV 'Skins: reverse party' by Spy Films
31 January 2011

The U.S. version of the smash-hit U.K. teen drama "Skins" on MTV launched a new web film, promoting the show's launch.

 
More Work
 
Blogs
Latest Blog Entries
What happens when you mix Nurofen, Benylin and Sudafed ?
Steve Henry

    Well, the man-cold became man-flu. Forget bird flu or swine flu, what I had could knock an elephant...

The Gun Report 2011
Lolly and Nat

So it's that time of year again when agencies from around the globe flex their muscles, show off their might...

Starcom sleeps on a bed of dreams
Jeremy Lee

What is going wrong at Starcom?   Further bad news has struck the once rock solid agency with Levi's ending...

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Campaign Jobs
Fully integrated Senior Account Manager , Purple Consultancy £30000 - £38000 per annum, London
Freelance Account Manager , Creative Recruitment £150 per day,
Digital Designer for Exciting E-commerce Business , Periscope Recruitment LLP £40000 - £45000 per annum, London
Creative Team. upto £50k. , Emma & Rachael & You upto £50k,
Account Director , Daniel Marks London £45-50k + Benefits, Central London
Packaging Account Director , Michael Page Marketing £40000 to £50000 per annum, Bradford
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