Marketing Daily - Mazda on Facebook, Twix, PG Tips, O2, Mumsnet

Having trouble viewing this? View in web browser View text-only version   Breaking news from Marketing February 2011   Latest News   Facebook signs Mazda as first advertiser in high-value Deals trial Andrew McCormick, 01 February 2011   Mazda has tied up with Facebook to find out whether location-based marketing...     Twix poised to roll out global ad push Loulla-Mae Eleftheriou-Smith, 01 February 2011   Twix is to launch its biggest global campaign in years with a...     PG Tips adds 'The One' speciality teas sub-brand Gemma Charles, 01 February 2011   Unilever is to expand its PG Tips range with the launch of...     O2 revamps ad strategy with £70m 'value' brand push Ed Owen, 01 February 2011   O2 is to launch a fresh advertising strategy across all products and...     London 2012 sponsors prepare rival ticket promotions John Reynolds, 01 February 2011   London 2012 sponsors are preparing for the start of an Olympic marketing...     Mumsnet boosts brand appeal with user-review awards Alex Brownsell, 01 February 2011   Influential parenting website Mumsnet is to license out its brand for the...     Rail ticket site Redspottedhanky.com launches first TV ads Loulla-Mae Eleftheriou-Smith, 01 February 2011   Redspottedhanky.com, an online train information and ticket-booking service, has launched its first...     Deepwater Horizon fiasco not over for BP Ed Owen, 01 February 2011   BP today reported a $4.8bn (£2.9bn) pre-tax loss for 2010, but, despite...     EasyJet ad takes swipe at BA strike threat Loulla-Mae Eleftheriou-Smith, 01 February 2011   Budget airline easyJet has published a press ad positioning itself as low-risk...       Also in the News   National Trust appoints brand and marketing director Loulla-Mae Eleftheriou-Smith, 31 January 2011   Android overtakes Symbian to become most popular mobile platform Ed Owen, 01 February 2011   Asda claims sevenfold increase in price comparisons Ed Owen, 31 January 2011   UKTV to fight for Dave trademark Maisie McCabe, 01 February 2011       Blogs & Forums   Latest Blog Entries   The true Venn diagram of marketing Sue Unerman     Everyone loves a Venn diagram, don't they? I know I do. Venn diagrams were originally invented by John Venn...     Is TV the new point-of-sale for advertisers? Sue Unerman   Deloitte, the hosts of the Technology, Media and Telecommunications Predictions 2011 event, were very careful to mandate Chatham House rules...     Sexism is a live issue - in TV ads Noelle McElhatton   Sexism on TV is back, thanks to Mr Gray and his male colleagues (and re-runs of The Sweeney ).  It's...     What’s in store for online video in 2011 Tom Laidlaw   Author: Tom Laidlaw, CEO, Videojug http://corporate.videojug.com Online video was the big news story in online marketing in 2010 and I don't...             Whitepapers     Account Director - London, Dynamic New Alliances Up to £43K, Account Director / Senior Account Director - Integrated mix - direct & digital FMCG, Firehorse £45 - £55k dep on exp, Campaign Manager, Badenoch & Clark £15 - £20 per hour, Manchester Marketing Director - Thriving Online Business, GIM Recruitment Circa £80k + Bonus, Manchester SEM & Affiliate Marketing Manager, Electronic Arts Competitive, Guildford Marketing Analyst, Jarlett de Grouchy £20000 - £25000 per annum, London Senior Account Director, Direct Recruitment £48k + bens, London Digital Account Executive - leading global agency, Digital People Up to 20k plus benefits, London SAS Senior Analyst -London-£50k, Harnham Search and Selection £45000 - £53000 per annum + Package and Bonus, London Marketing Executive, Stopgap £30000 per annum, Surrey     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2011 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ►  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ►  February (133) ►  January (140) ►  2012 (1605) ►  December (89) ►  November (144) ►  October (147) ►  September (131) ►  August (143) ►  July (132) ►  June (128) ►  May (143) ►  April (122) ►  March (142) ►  February (143) ►  January (141) ▼  2011 (1811) ►  December (101) ►  November (169) ►  October (160) ►  September (158) ►  August (154) ►  July (159) ►  June (166) ►  May (147) ►  April (132) ►  March (174) ▼  February (150) Media PM - Product placement, Financial Times, Ric... 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