Tuesday, 1 February 2011

Digital PM - Reader's Digest, Ofcom, Android, Bauer, AdConnection

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Latest news
Reader's Digest appoints digital agencies for ecommerce push
Reader's Digest appoints digital agencies for ecommerce push
by Katherine Levy
01 February 2011, 02:32PM
Reader's Digest UK has launched a digital push to accelerate ecommerce sales and increase magazine subscriptions.
Ofcom to review Digital Economy Act site-blocking measures
Ofcom to review Digital Economy Act site-blocking measures
by Sarah Shearman
01 February 2011, 03:55PM
The Government has asked Ofcom, the media regulator, to assess whether the Digital Economy Act's site-blocking powers are "workable".
Android overtakes Symbian to become most popular mobile platform
Android overtakes Symbian to become most popular mobile platform
by Ed Owen
01 February 2011, 08:56AM
Google's Android operating system has overtaken Nokia's Symbian to become the world's leading smartphone platform by sales, its share increasing from 8.7% to 32.9% in 2010.
Bauer Media redesigns radio websites
Bauer Media redesigns radio websites
by Maisie McCabe
01 February 2011, 03:35PM
Bauer Media, owner of the Kiss and Magic brands, is redesigning all its stations' radio websites to improve the online experience for consumers and advertisers and drive online listening.
AdConnection retained by online dating site Lovestruck
AdConnection retained by online dating site Lovestruck
by Katherine Levy
01 February 2011, 09:00AM
Lovestruck.com has handed its £1.5m media planning and buying business to independent agency AdConnection.
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Also in the news
Mumsnet boosts brand appeal with user-review awards
by Alex Brownsell, 01 February 2011, 08:00AM
Honda TV ad to interact with iPhone app
by Sara Kimberley, 01 February 2011, 12:00PM
Facebook signs Mazda as first advertiser in high-value Deals trial
by Andrew McCormick, 01 February 2011, 08:00AM
Nokia drafts in Adam Johnson as new brand chief in marketing reshuffle
by Ed Owen, 01 February 2011, 08:00AM
Aegis acquires South African agency to bulk up iProspect
by Katherine Levy, 01 February 2011, 08:55AM
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From the blogs
Engine's never ending search to reward shareholders
Bob Willott
30/01/2011
4 hours a day could be peak time for TV (or it could not)
Lindsey Clay
27/01/2011
A Cloud-BSkyB deal could have a silver lining
Bob Willott
24/01/2011
Wow! New Aviva TV ad tackles the unmentionable.
Mark Tomkins, TDA
21/01/2011
I'm so excited and I just can't hide it. I'm about to use my remote control and I think I'll like it
TESS ALPS
19/01/2011
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