Thursday, 3 February 2011

DM Bulletin from Brand Republic - E.ON, OgilvyOne, MAA Best Awards, Aviva, Latitude, Creative Strategy

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E.ON calls review to refresh its direct roster
E.ON calls review to refresh its direct roster
by Sara Kimberley
03 February 2011, 10:45AM
E.ON is holding a review of its £5 million direct marketing account as part of its two-year strategy to encourage consumers to improve their energy efficiency.
OgilvyOne wins Drinkaware integrated brief
OgilvyOne wins Drinkaware integrated brief
by Matt Williams
03 February 2011, 10:40AM
Drinkaware, the alcohol-awareness charity funded by the drinks industry, has hired OgilvyOne to handle its integrated advertising account.
Elvis leads MAA Best Awards shortlist
Elvis leads MAA Best Awards shortlist
by Sara Kimberley
03 February 2011, 11:06AM
Elvis is leading the way at this year's Marketing Agencies Association (MAA) Best Awards, after being shortlisted 14 times.
Aviva investment division reviews global creative
Aviva investment division reviews global creative
by Sara Kimberley
03 February 2011, 11:45AM
Aviva is holding a review of its global advertising arrangements for its investment division.
Latitude acquired by data company Callcredit
Latitude acquired by data company Callcredit
by Sarah Shearman
01 February 2011, 11:00AM
Latitude, the digital marketing agency, has been acquired by data and credit information company Callcredit, for an undisclosed sum.
CREATIVE STRATEGY: Nudity and drugs? YSL has 'creativity' running in its veins
CREATIVE STRATEGY: Nudity and drugs? YSL has 'creativity' running in its veins
by Simon Kershaw
03 February 2011, 02:10PM
Do clients need creatives? Proper creatives, I mean. The art director and copywriter who live for the big idea, the awards, and the long lunch.
The Marketing Store builds experiential offering
The Marketing Store builds experiential offering
by Daniel Farey-Jones
03 February 2011, 12:05PM
Brand activation agency The Marketing Store has appointed Luffa Khnom as head of a new experiential division.
Northern Rock appoints Tangible Group to ad account
Northern Rock appoints Tangible Group to ad account
by Sara Kimberley
28 January 2011, 11:04AM
Northern Rock has appointed Tangible Group to handle its advertising account after a competitive pitch against undisclosed agencies.
GyroHSR makes raft of senior appointments
GyroHSR makes raft of senior appointments
by Sara Kimberley
28 January 2011, 11:40AM
GyroHSR has appointed Proximity London's former managing partner Claire Wright to the newly created role of client partner.
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