Thursday, 3 February 2011

Marketing Daily - Unilever chief Keith Weed on social media; plus Green Claims Code, BT, Yahoo!, and Sky

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Breaking news from Marketing
 
Breaking news from Marketing February 2011
 
Latest News
 
Unilever chief Keith Weed: 'Measuring social media is a big issue for us'
Atifa Silk,
03 February 2011
 

Keith Weed, the man in charge of the world's second-biggest adspend as...
Keith Weed: 'Measuring social media is a big issue for us'
 
 
Government unveils updated 'greenwash' guidance
Gemma Charles,
02 February 2011
 

The Government has published new guidance for brands making green claims in...
Environmental pledges: Government unveils 'greenwash' guidance
 
 
McLaren extends sponsorship deal with Santander
John Reynolds,
03 February 2011
 

McLaren, the Formula 1 team, has signed an extension to its corporate...
Santander: extending its partnership with McLaren's F1 team
 
 
MTV seeks new top marketer and rolls out on-demand service
Gemma Charles,
03 February 2011
 

MTV Networks UK has promoted Kerry Taylor, the broadcaster's top marketer, to...
MTV: rolls out on-demand service
 
 
BT claims highest broadband market share for eight years
Ed Owen,
03 February 2011
 

Sales of BT's broadband offering have pushed the company's market share to...
YouView: BT adds boxes to its broadband offering
 
 
NBA signs deal with Thomson Sport ahead of debut UK game
John Reynolds,
03 February 2011
 

Travel company Thomson Sport has heightened its interest in US sport by...
NBA: signs deal withThomson Sport (picture credit: NBAE)
 
 
Bob Marley's daughter to design Jamaican Olympic team clothing
John Reynolds,
03 February 2011
 

Puma has engaged Bob Marley's fashion-designer daughter Cedella Marley to design the...
Cedella Marley: to design Jamaican team's outfits for the 2012 Olympics
 
 
 
Also in the News
 
Profile: James Tipple, vice-president, marketing, at Yahoo! EMEA
Sarah Shearman,
02 February 2011
 
Brand Health Check: Rice Krispies
Rachel Barnes,
02 February 2011
 
We'll Call You - Sky
02 February 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Marketing to the Dadpad Generation
Nicola Clark
 

This morning, whilst I was grappling with the mother of all bad hair days I was interrupted by an urgent...
 
 
Supporting businesses is not a luxury
Ben Hughes
 

    There are some industry events I always look forward to. The ones put on by British luxury industry...
 
 
How do you actually develop your career?
Zoe Osmond
 

  The year's in full swing, good intentions still on the cards and thoughts about developing your future career...
 
 
 
 
 
 
Whitepapers
 
 
 
 
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