Facebook is not the new Google. It's the new Yahoo or AOL | @gordonmacmillan | 31 May 2012, 3:03PM | Controversial, though not unexpected, piece from Michael Wolff on Facebook on the day when its stock has sunk by almost $11 since its IPO to $27.58. His take is that not only is Facebook on course to go bust, but will take the rest of the ad-supported web with it. His argument is based on “one of the great business fallacies of our time” and that he says is that the web is a more efficient, and more profitable, advertising medium than traditional media.
| | | | | Mobli seeks to become a visual, social, Google | Charlotte Henry | 31 May 2012, 8:12AM | Visual sharing has become ‘the next big thing’ is social media and tech with Instagram being acquired for $1billion, SocialCam habing 40 million users, Viddy having 28 million. Now there is Mobli too, an app that has gained 2 million users in the last two months, and whose founder has grand aims of creating a visual search engine of photos and videos to rival Google.
| | | Justin Bieber, the tech savvy celebrity venture capitalist | @gordonmacmillan | 31 May 2012, 7:48AM | Justin Bieber is the cover star on this months Forbes magazine as it reveals its Celebrity 100. The piece picks up on his huge social media power, which is part of the reason he ranks third on Forbes celebrity power list this year, and how that tech savvy is about more than just the music.
| | | Sex no longer sells - what really works when it comes to infographics | Rich Leigh | 30 May 2012, 12:57PM | Having entered the PR and marketing lexicon in a prominent way in the last year or two, infographics at first seemed to attract the sort of ire one would associate with (now widely-reviled) QR codes – or perhaps I’m positing based on the way I first felt.
| | | | | Barclays looks to step up its social media as UK banks trail | @gordonmacmillan | 30 May 2012, 10:38AM | Banks have been traditionally poor when it comes to social media and that hasn’t really changed much over the last year. Relative to their size they have few followers between them on Twitter and only sporadic presence on Facebook, but at least one is trying to change that.
| | | 5 types of content to increase traffic, engagement, and shares | Khusboo Aulakh | 30 May 2012, 9:16AM | Internet users are fed with content on every transaction. This content comes to us in many forms - it can be tangible or intangible, it can come from websites, blogs, social networks, vlogs, podcasts, and even mobile. Every single website you browse or picture you view on Flickr is a form of sharing and viewing content, making content the undisputable king of the online world.
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