| Predicting the Oscars with social media (and the problem with Her) | | 28 February 2014, 12:00PM |  There is a problem with Her. No, not her. I mean… Her. You see Her there, but she's hard to figure out. You've been nervous about Her. At first you try not to think about Her, but you can't ignore Her…you're not allowed to ignore Her. So what do you do? You start to think of Her in a way you don't think about the others. Then, you try a new version of Her. Or just forget about Her completely, and move on.
| | | | Ten mistaken beliefs about customer communities | | 28 February 2014, 11:49AM |  Starting a community? Here are ten things you might believe — but shouldn't.
I had a meeting two weeks ago with a customer whose community went live back in March of last year. There's so much that a company learns in the first year of having a live, real-time dialogue with customers happening every day on its website. At one point in the meeting I commented about an issue they encountered. "You know, everyone is afraid of x, but what they really need to fear is y," I said. She immediately smiled and replied, "You're right!"
| | | | The growth of online performance marketing in the UK is encouraging but there's no room for complacency | | 28 February 2014, 9:38AM |  As expected, the IAB and PricewaterhouseCoopers' second annual study into the UK's Online Performance Marketing (OPM) industry indicated continued robust growth for the sector.
The channel generated more than £14 billion in sales for UK advertisers in 2013 from just £1 billion of advertising spend, an impressive return on investment by any standard. And sales grew 15% over the previous year, picking up from the 12% year-on-year growth indicated in the last study. Once again, the report has provided fantastic ammunition to point to the enormous value that OPM delivers.
| | | | Muhammad Ali joins the rumble on Twitter | | 27 February 2014, 3:13PM |  Former world heavyweight boxing champion Muhammad Ali has jumped into the ring on Twitter. While his handle @MuhammadAli was active before, it seems like the greatest will now be tweeting from it himself.
| | | | | | | The facts about Twitter trolling | | 27 February 2014, 1:21PM |  Twitter trolling is in the news again with GB short track speed skater Elise Christie becoming the target of threats on the popular social media platform following her disqualification from the 500m race at the Sochi Winter Games. This is the latest in a series of social media attacks on GB Olympians with Rebecca Adlington (pictured), Beth Tweddle and Tom Daley, to name just a few high profile cases, all suffering over the last 12 months.
| | | | Can your LinkedIn company page replace your corporate website? | | 27 February 2014, 12:06AM |  There is a raging debate amongst marketing and corporate communications professionals as to what is more engaging and important. Is it your company's LinkedIn page or your company's website? Undoubtedly I believe that it is your LinkedIn company page and here's why:
| | | | | | | Four trends that are changing the face of media research | | 26 February 2014, 12:44PM |  Oh, it all used to be so simple then! Life was so easy when audience measurement was just about counting eyeballs in the world's living rooms. But it feels like that was another world completely. With consumers now devouring content across multiple screens, the challenge of demonstrating who's watching what, and what those connections are worth to advertisers, is significantly more complex.
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