Media AM - ESI Media, Labour Party, ZenithOptimedia, Eurotunnel, Guardian Labs

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20th February 2014

L'Oréal Studio Line in ESI Media tie-up L'Oréal Studio Line has signed a deal with ESI Media, the commercial arm of the London Evening Standard and The Independent, to become the sole launch partner for the media owner's new TV station, London Live.     Labour extends olive branch to ad industry The Labour Party has moved to reassure the advertising community that it is open to consultation with the industry, following provocative comments from the Shadow Culture Minister Helen Goodman last month.     Beardsell to oversee ZenithOptimedia unit ZenithOptimedia has hired Christine Beardsell, the founding partner and head of content at VCCP Content, as the managing director of Newcast UK.     Eurotunnel launches pan-Euro media pitch Eurotunnel, the owner of the Channel Tunnel and the accompanying rail service, has called a pan-European media review covering the UK, France, the Netherlands, Belgium and Germany.     In an age of shifting sands, Guardian still knows the value of a good rebrand The evolution of the media market is again top of mind this week, as the boardroom dynamo Anna Watkins returns to the spotlight in her new role at Guardian Labs. Lightning quick, personable and full of passion, Initiative's loss definitely feels like the news brand's gain.     Platts puts collaboration ahead of conflict at Aegis The group's new trading team will deliver more than an overabundance of testosterone, its UK president tells Maisie McCabe.     Great media companies have different strengths, but one common trait If you could work for any media company in the UK, which one would you choose? It's a loaded question, revealing perceptions of an organisation's heritage, culture and future growth prospects.     Cinema ads enter new era amid tech developments New advertising formats are creating a more compelling opportunity for advertisers. Chantelle Dietz investigates.     Rajars reveal listeners are going gaga for radio Once seen as a threat to the medium, digital has helped propel audience numbers to a 15-year high. David Benady reports.     Why women, not mobile tech, have provided the most profound changes There's a splendid interview with Kevin Kelly on edge.org. He points out that, in the early days of the web, everyone assumed it would turn into "TV 2.0": "5,000 different sources giving you the specialty information about a horse channel and a dog channel and a cat channel and a saltwater aquarium channel... and you could get it all in your home.     How media leaders view the world as we enter a recession recovery Every year The Lighthouse Company undertakes a New World Talent survey, asking leaders across the advertising and communications sector how they are feeling about our industry and test observations and hypothesis we see emerging in our interview rooms each day. It always makes for fascinating reading.   Latest blogs   IMterview - Native Advertising Paul and Darika, the 'Trinny and Susannah' of digital marketing, explore the rise of native advertising and all its implications.     Digital natives: Open your eyes and look back Media's resident curmudgeon Brian Jacobs reminds all digital pioneers there's still much to be gained from knowing advertising's history.     Super Bowl 2014 and the rise of the social newsroom The Super Bowl used to be about the battle of advertising budgets, now it's a war of the social newsrooms, a new environment full of promise for plucky challenger brands, says Carat's managing director, Matthew Hook.     Facebook's enduring power 10 years on... For a company recently compared to a virus, Facebook itself is apparently none too healthy.     Programmatic buying needs to grow up Programmatic buying has been the talk of the ad tech town for the past few years.

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