marketing your business online: Media PM - The Guardian, The Week, digital natives, My Media Week, 32Red

Wednesday 12 February 2014

Media PM - The Guardian, The Week, digital natives, My Media Week, 32Red


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12th February 2014

Guardian's 'three little pigs' is the UK's 'most awarded film'

The Guardian's "three little pigs" ad by Bartle Bogle Hegarty has been named the UK's most awarded film work in the world in 2013, according to the latest Gunn Report.

The Week to launch in Middle East with licensing deal

Dennis Publishing has struck an agreement to launch a licensed edition of The Week magazine in the Middle East, with United Arab Emirates publisher Motivate.

Digital natives: Open your eyes and look back

Media's resident curmudgeon Brian Jacobs reminds all digital pioneers there's still much to be gained from knowing advertising's history.

My Media Week: James Tye

This week, James Tye, chief executive, Dennis Publishing, talks responsive websites, beating the Tube strike on foot and why The Week is a quintessentially middle-class read.

32Red appoints M.i. Media ahead marketing push

32Red, the online gaming company, has appointed M.i. Media to handle its media planning and buying business ahead of a marketing drive.

ITV to launch ITVBe with Towie

Broadcaster ITV plans to launch ITVBe towards the end of 2014, a new ad-funded free-to-air channel for a younger, female audience.

Talon Outdoor expands into Scotland

Talon Outdoor has expanded its operation by opening an out-of-home specialist operation in Edinburgh, Scotland.

Should media agencies get into content?

Do media shops bring something new to the table or is content best left to the specialists, Chantelle Dietz asks.

Native ads represent an exciting new opportunity for savvy media agencies

Before Christmas, Mail Online, the world's biggest newspaper site, quietly began experimenting with native advertising. Its initial trial was with Marks & Spencer, but the publisher has been tight-lipped about the details.

Big Brother fever could heighten interest in C5

The ratings smash, on both first and second screens, will only encourage potential suitors, Arif Durrani writes.

Sky responds to BT with focus on programming

The broadcaster seeks to affirm its dominance with a renewed HBO deal and a partnership with ITV. By Maisie McCabe.

Digitised NRS still has far to go, Ironside accepts

Mike Ironside is leaving the National Readership Survey with his legacy writ large - but a big challenge remains for his successor, he tells David Benady.

Super Bowl 2014 and the rise of the social newsroom

The Super Bowl used to be about the battle of advertising budgets, now it's a war of the social newsrooms, a new environment full of promise for plucky challenger brands, says Carat's managing director, Matthew Hook.

Facebook's enduring power 10 years on...

For a company recently compared to a virus, Facebook itself is apparently none too healthy.

Programmatic buying needs to grow up

Programmatic buying has been the talk of the ad tech town for the past few years.

IMterview: What is Facebook Paper and what will it mean for its raft of other apps?

Paul and Darika, the 'Trinny and Susannah' of digital marketing, look at the launch of Facebook's Paper ahead of the social network's ten year anniversary tomorrow.

What the shake-up at the Telegraph reveals about the new publisher landscape

The announcement this week regarding the departure of Daily Telegraph editor Tony Gallagher has sent reverberations around the world of online publishing and digital marketing.