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Tuesday, 11 February 2014
Marketing Daily - Barclays reveals '5Cs' pledges in drive for brand transformation. Plus Lush, Kellogg's and London Fashion Week
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Marketing Daily Bulletin , 11th February 2014
Barclays reveals '5Cs' values scorecard in drive for brand transformation
Amazon defeated by Lush in High Court trademark verdict
Kellogg's mobile game levels up to 'real-world' quest
Brits and Scandinavians: it's a love story that goes way back
Nollywood, Facebook, partying and democracy: why Nigeria's 'Naija' is core to marketing
London Fashion Week: Burberry, Topshop, Tesco and building brands
Different ages, races and sexualities 'come together' for AIDS awareness
Lasting partnerships: top tips to make brand love last
Ballantine's teams up with online music platform Boiler Room for branded content deal
Steve Van Zandt plays bungling agent The Chameleon in quirky Norwegian ad
Watch Vinnie Jones, Lenny Henry and the Confused.com robot in Lego form
Do marketers specialise too early, meaning they lack the skills to step up to boardroom level?
JOBS BOARD
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Marketing Manager , The Air Ambulance Service£35,000 pa, contributory pension and other benefits. , Middlemarch Business Park, Coventry
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Marketing Manager , Ball & Hoolahan£70,000 + car/ car allowance , London
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