Campaign Daily Fix - Mini reviews creative, Britvic hunts digital, MediaCom sponsorship measurement, Pick & Turkey, Valentine's cards for creative couplings

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Mini kicks off global creative review by Kate Magee, 13 February 2014, 06:45AM Mini, the car marque owned by BMW, has launched a review of its global creative agency requirements. Britvic hunts for lead digital agency by Louise Ridley, 13 February 2014, 06:45AM Britvic has called a pitch to find a digital agency to work across its brands. Adam & Eve/DDB wins £50m Sony Euro brief by Staff, 13 February 2014, 06:45AM Adam & Eve/DDB has picked up the estimated £50 million pan-European ad account for Sony Electronics. M&C Saatchi nets global coffee task by Maisie McCabe, 13 February 2014, 06:30AM DE Master Blenders 1753, the owner of Douwe Egberts, has appointed M&C Saatchi to its global creative account for a number of its coffee brands as it seeks to challenge Nestlé's dominance. MediaCom develops tools to measure sponsorship value by Louise Ridley, 13 February 2014, 06:30AM MediaCom has created a set of evaluation tools that are claimed to calculate the value of sponsorship campaigns and address what the agency calls a "distinct lack of measurement" in the sector. BBH nets Rugby World Cup advertising brief by Jeremy Lee, 13 February 2014, 06:30AM Bartle Bogle Hegarty has picked up the advertising account to promote the 2015 Rugby World Cup, which will be held in England. Unilever inks deal with The Guardian by Arif Durrani, 13 February 2014, 06:30AM Unilever has signed a "seven figure" partnership with Guardian News & Media centred on sustainable living, as the publisher officially launches its branded content division, Guardian Labs. DigitasLBi captures global WorldPay brief by Kate Magee, 13 February 2014, 06:30AM WorldPay, the payment processing company, has appointed DigitasLBi as its lead global strategic digital agency. Promoted Private Hear: February 2014 by Staff, 06 February 2014, 08:00AM Chris Barraclough and Matt Batten are first in this year's new-look Private Hear to review radio ads from the month just gone. ________ Pick of the week The Sunday Times, Grey London 13 February 2014, 07:00AM Kate Magee likes the clever choreography behind The Sunday Times ad: "In just one take, this spot moves from Rodin to Reservoir Dogs, via a nod to Mad Men. It reminds us of culture s enduring relevance." The ad was created by Jonathan Rands and Joha... Turkey of the week Cushelle, Fallon 13 February 2014, 07:00AM Jeremy Lee is baffled by the new Cushelle ad: "So Fallon has gamified the lavatory process. Is that fun? And the late Charmin bear has turned into a digital Cushelle koala Andrex did that with its puppy, and I didn t like it then. And why is it run... Also in the news Valentine's cards for creatives 12 February 2014, 03:31PM Pitch update: Skoda draws up shortlist 13 February 2014, 07:00AM M2M appoints executives to oversee Estée Lauder business by Louise Ridley, 13 February 2014, 06:30AM Latest Jobs UX Designer £35000 - £40000 per annum, London Marketing Assistant £18000 - £24000 per annum + Benefits , Harrogate Search Planner - London - £26K - £28K+ Benefits £26000 - £28000 per annum, London Digital Marketing Manager (Performance) - Cambridgeshire - £50K £50000 per annum + Benefits and relocation costs, London Digital Marketing Manager (Performance)-Northamptonshire - £50K £50000 per annum + Benerfits plus relocation costs, Northamptonshire More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.