| | | | | | Culture secretary Maria Miller celebrated the internet as a "force for good" and "one of the great enablers for freedom of expression", at the Oxford Media Convention today, dubbing it "the printing press for our age". Read her full speech. | | | | | | | | | | | | | The UK's quality newsbrands enjoyed record readership figures in 2013, with significant year-on-year growth across print and digital for all national titles not behind a paywall. | | | | | | | | | | | | | This week, Richard Dunmall, managing director, advertising, Bauer Media is somewhat star-struck when he joins MediaCom at the Ronan O'Gara testimonial dinner. | | | | | | | | | | | | | The "networking" session went on pretty solidly into the night after day one of the Mobile World Congress in Barcelona, but Weve's commercial leader, Nigel Clarkson, has shaken it off to report back on day two. | | | | | | | | | | | | | Auto Trader, the online motoring marketplace, will relaunch its website next month to attract automotive brands to its site, with a range of commercial changes, after a two-year research study. | | | | | | | | | | | | | Graham Wylie, EMEA marketing director at AppNexus, outlines his ten key things brands and agencies need to know about 'programmatic' advertising. | | | | | | | | | | | | | | | | | | | | | | | Tesco chief executive Philip Clarke, his UK managing director Chris Bush and group multichannel director and former Amazon chief Robin Terrell appeared before investors at a conference yesterday, when they explained the supermarket's strategy for growth. | | | | | | | | | | | | | Brands must aim to "get under the skin" of their customers if they aspire to be great, according to a top Lego marketer. | | | | | | | | | | | | | ITV has reported pre-tax profit of £435 million in 2013, up 30.2 per cent year on year, as its chief executive Adam Crozier ruled out buying Channel 5. | | | | | | | | | | | | | Wembley Stadium has announced a six-year deal with EE to make the mobile brand its first "lead brand partner", as it hopes to become the "most connected" stadium in the world. | | | | | | | | | | | | | Matt Teeman, the former commercial director of Metro turned group leader of its client sales team, has become the latest high-profile scalp of an ongoing review at parent Daily Mail and General Trust. | | | | | | | | | | | | | | | | | | When I first started writing these columns, they were pretty grumpy - lots of poking fun at dumb agency stuff and pointing at industry idiocies. | | | | | | | | | | | | | Paul and Darika, the 'Trinny and Susannah' of digital marketing, ponder what Facebook's acquisition of instant messaging service Whatsapp means agencies should do in the space. | | | | | | | | | | | | | The first thing that hits you at the Mobile World Congress (MWC) in Barcelona is the sheer scale of the event. | | | | | | | | | | | | | A few years ago (2011 to be precise) Dave Brennan penned an excellent blog piece discussing the themes of engagement and attention, arguing that they are not the same thing but at the same time, are related to each other. | | | | | | | | | | | | | The 'Internet of Things' is a topic that's had no shortage of column inches of late, fast becoming ubiquitous in the ad tech trade press. Assuming it's more than just a passing fad, we as an industry should prepare ourselves for what this all means. | | | | | | | | | | |
No comments:
Post a Comment