Wednesday, 26 February 2014

Media PM - Maria Miller, Quality newsbrands enjoy readership highs in 2013, Richard Dunmall, Mobile World Congress

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Media PM Bulletin
26th February 2014
Culture secretary Maria Miller: 'Internet is the printing press for our age'  
Culture secretary Maria Miller: 'Internet is the printing press for our age'
Culture secretary Maria Miller celebrated the internet as a "force for good" and "one of the great enablers for freedom of expression", at the Oxford Media Convention today, dubbing it "the printing press for our age". Read her full speech.
 
Quality newsbrands enjoy readership highs in 2013  
Quality newsbrands enjoy readership highs in 2013
The UK's quality newsbrands enjoyed record readership figures in 2013, with significant year-on-year growth across print and digital for all national titles not behind a paywall.
 
My Media Week: Richard Dunmall  
My Media Week: Richard Dunmall
This week, Richard Dunmall, managing director, advertising, Bauer Media is somewhat star-struck when he joins MediaCom at the Ronan O'Gara testimonial dinner.
 
Weve's Nigel Clarkson's gone to Barca, so you don't have to: Day 2  
Weve's Nigel Clarkson's gone to Barca, so you don't have to: Day 2
The "networking" session went on pretty solidly into the night after day one of the Mobile World Congress in Barcelona, but Weve's commercial leader, Nigel Clarkson, has shaken it off to report back on day two.
 
Auto Trader revamps to pull in car launches  
Auto Trader revamps to pull in car launches
Auto Trader, the online motoring marketplace, will relaunch its website next month to attract automotive brands to its site, with a range of commercial changes, after a two-year research study.
 
Ten things you need to know about programmatic  
Ten things you need to know about programmatic
Graham Wylie, EMEA marketing director at AppNexus, outlines his ten key things brands and agencies need to know about 'programmatic' advertising.
 
Outdoor Campaign of the Month: Toshiba  
Outdoor Campaign of the Month: Toshiba
 
A five-step guide to Tesco CEO Philip Clarke's brand revival strategy  
A five-step guide to Tesco CEO Philip Clarke's brand revival strategy
Tesco chief executive Philip Clarke, his UK managing director Chris Bush and group multichannel director and former Amazon chief Robin Terrell appeared before investors at a conference yesterday, when they explained the supermarket's strategy for growth.
 
Great brands go beyond 'satisfaction', says Lego marketer Conny Kalcher  
Great brands go beyond 'satisfaction', says Lego marketer Conny Kalcher
Brands must aim to "get under the skin" of their customers if they aspire to be great, according to a top Lego marketer.
 
ITV pre-tax profits up 30% as Crozier rules out Channel 5 deal  
ITV pre-tax profits up 30% as Crozier rules out Channel 5 deal
ITV has reported pre-tax profit of £435 million in 2013, up 30.2 per cent year on year, as its chief executive Adam Crozier ruled out buying Channel 5.
 
Wembley Stadium signs up EE as first 'lead brand partner'  
Wembley Stadium signs up EE as first 'lead brand partner'
Wembley Stadium has announced a six-year deal with EE to make the mobile brand its first "lead brand partner", as it hopes to become the "most connected" stadium in the world.
 
Matt Teeman is latest high-profile DMGT exit  
Matt Teeman is latest high-profile DMGT exit
Matt Teeman, the former commercial director of Metro turned group leader of its client sales team, has become the latest high-profile scalp of an ongoing review at parent Daily Mail and General Trust.
 
Latest blogs
We should all learn to ditch our inner Charlie Brooker and start singing praises  
We should all learn to ditch our inner Charlie Brooker and start singing praises
When I first started writing these columns, they were pretty grumpy - lots of poking fun at dumb agency stuff and pointing at industry idiocies.
 
IMterview: Facebook and WhatsApp - what should agencies do with IM?  
IMterview: Facebook and WhatsApp - what should agencies do with IM?
Paul and Darika, the 'Trinny and Susannah' of digital marketing, ponder what Facebook's acquisition of instant messaging service Whatsapp means agencies should do in the space.
 
Weve's Nigel Clarkson's gone to Barca, so you don't have to  
Weve's Nigel Clarkson's gone to Barca, so you don't have to
The first thing that hits you at the Mobile World Congress (MWC) in Barcelona is the sheer scale of the event.
 
Why engagement is not the same as attention  
Why engagement is not the same as attention
A few years ago (2011 to be precise) Dave Brennan penned an excellent blog piece discussing the themes of engagement and attention, arguing that they are not the same thing but at the same time, are related to each other.
 
Five lessons on wearable tech and the internet of things  
Five lessons on wearable tech and the internet of things
The 'Internet of Things' is a topic that's had no shortage of column inches of late, fast becoming ubiquitous in the ad tech trade press. Assuming it's more than just a passing fad, we as an industry should prepare ourselves for what this all means.
 
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