Monday 24 February 2014

Media AM - Havas Media, Yahoo, Twitter, Piers Morgan, Tech viewpoint

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Media AM Bulletin
24th February 2014
Mark Craze steps down 'with pride' as CEO of Havas Media Group  
Mark Craze steps down 'with pride' as CEO of Havas Media Group
Mark Craze, chief executive of Havas Media Group in the UK, is leaving the French marketing group after nine years to explore other "exciting new projects".
 
Yahoo makes first Summly-based app available in the UK  
Yahoo makes first Summly-based app available in the UK
Yahoo News Digest, the product developed by the Summly founder Nick D'Aloisio, has been launched in the UK.
 
Mobile now driving 80% of Twitter traffic  
Mobile now driving 80% of Twitter traffic
Some 80% of Twitter's traffic in the UK is now being driven by mobile, the company has revealed today, significantly more than all other news sites, including BuzzFeed, Ampp3d and UsVsTh3m.
 
Piers Morgan's CNN show axed  
Piers Morgan's CNN show axed
Piers Morgan's high-profile evening show on CNN is to end after three years of failing ratings.
 
Tech viewpoint on creative roles  
Tech viewpoint on creative roles
In 1779, a man started a revolution when he protested against a changing society by smashing what he saw as the cause of his future impoverishment - a type of mechanical knitting machine. His name was Ned Ludd and the term for the anti-Industrial Revolution movement named after him, Luddism, is now used to denigrate anyone seen to be opposing progress.
 
Goodstuff wins £1m Kopparberg media account  
Goodstuff wins £1m Kopparberg media account
Kopparberg, the Swedish cider brewery, has appointed Goodstuff Communications to handle its media planning and buying, after a two-way pitch also involving the incumbent Arena Media.
 
Things we like: the return of a classic, Sorrell backing adland  
Things we like: the return of a classic, Sorrell backing adland
Things we like this week include the return of Fish 'n' Chips, Sir Martin Sorrell's defence of adland after MP Helen Goodman's 'riot' comments and EE's "Fanboxes" at the Baftas.
 
Media business rankings  
Media business rankings
20 February 2014: Starcom MediaVest Group has strengthened its top position with another win.
 
Rapid change will empower adland to be more innovative and less fearful  
Rapid change will empower adland to be more innovative and less fearful
Years of conditioning have made us all scared. To allow brave, bold work to happen, we must change the old world order, James Denton-Clark advises.
 
Unilever partners with Facebook alliance Internet.org to reach millions in India  
Unilever partners with Facebook alliance Internet.org to reach millions in India
Unilever today announced a partnership with Internet.org, a Facebook-led alliance of online partners, which will bring internet access to millions in rural India.
 
Guardian Labs looks beyond ads to engaging content  
Guardian Labs looks beyond ads to engaging content
The new division of The Guardian is aiming for long-term, high-value commercial partnerships, its managing director, Anna Watkins, tells Arif Durrani.
 
In an age of shifting sands, Guardian still knows the value of a good rebrand  
In an age of shifting sands, Guardian still knows the value of a good rebrand
The evolution of the media market is again top of mind this week, as the boardroom dynamo Anna Watkins returns to the spotlight in her new role at Guardian Labs. Lightning quick, personable and full of passion, Initiative's loss definitely feels like the news brand's gain.
 
Will ITVBe become a welcome addition for advertisers?  
Will ITVBe become a welcome addition for advertisers?
ITV's proposed new channel targeting younger women will feature lifestyle and reality shows. By David Benady.
 
Native advertising faces Gen Y's bullshit detector  
Native advertising faces Gen Y's bullshit detector
More brands are looking beyond the old marketing model to engage sceptical modern consumers, David Benady writes.
 
We should all learn to ditch our inner Charlie Brooker and start singing praises  
We should all learn to ditch our inner Charlie Brooker and start singing praises
When I first started writing these columns, they were pretty grumpy - lots of poking fun at dumb agency stuff and pointing at industry idiocies.
 
Why TV screens still occupy centre stage  
Why TV screens still occupy centre stage
Tess Alps explains how she defeated the motion 'Mobile is now Britain's favourite screen' at last month's Commons debate.
 
Latest blogs
Why did Facebook buy WhatsApp?  
Why did Facebook buy WhatsApp?
In a surprise move, Facebook yesterday bought the popular multimedia messaging service WhatsApp.
 
IMterview - Native Advertising  
IMterview - Native Advertising
Paul and Darika, the 'Trinny and Susannah' of digital marketing, explore the rise of native advertising and all its implications.
 
Digital natives: Open your eyes and look back  
Digital natives: Open your eyes and look back
Media's resident curmudgeon Brian Jacobs reminds all digital pioneers there's still much to be gained from knowing advertising's history.
 
Super Bowl 2014 and the rise of the social newsroom  
Super Bowl 2014 and the rise of the social newsroom
The Super Bowl used to be about the battle of advertising budgets, now it's a war of the social newsrooms, a new environment full of promise for plucky challenger brands, says Carat's managing director, Matthew Hook.
 
Facebook's enduring power 10 years on...  
Facebook's enduring power 10 years on...
For a company recently compared to a virus, Facebook itself is apparently none too healthy.
 
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