Tuesday 18 February 2014

Breaking news from Brand Republic - Twitter, Coke, Clear Channel, Leonardo DiCaprio, Google+

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Brands should not try and 'chance' live events, says Twitter's new sales chief
Brands should not try and 'chance' live events, says Twitter's new sales chief
by Maisie McCabe
18 February 2014, 09:43AM
Rather than try and "chance it" when using Twitter during live events, brands should plan around expected moments, according to Dara Nasr, the newly promoted sales director of Twitter UK.
Coke seeks 'Moments of Happiness' for World Cup push
Coke seeks 'Moments of Happiness' for World Cup push
by Loulla-Mae Eleftheriou-Smith
18 February 2014, 09:27AM
Coke is inviting consumers to submit video clips of their 'Moments of Happiness', which will be included in the brand's global music video for its World Cup campaign anthem.
Goddard's Adlux partners with Clear Channel for global reach
Goddard's Adlux partners with Clear Channel for global reach
by Maisie McCabe
18 February 2014, 09:18AM
Adlux, the private aviation outdoor media owner led by Tom Goddard, has partnered with Clear Channel to offer global ad network to brands wanting to reach high-net-worth individuals.
Marketing and the LGBT community: when will it be normal to have gay couples in campaigns?
Marketing and the LGBT community: when will it be normal to have gay couples in campaigns?
by Simon White
18 February 2014, 08:55AM
Brands are being pulled up on their attitude towards the LGBT community constantly, but recently it has come to a head. As a marketer, where do your responsibilities to society lie?
Leonardo DiCaprio wins the brand battle for social buzz during the BAFTAs
Leonardo DiCaprio wins the brand battle for social buzz during the BAFTAs
by Amy Gravelle
17 February 2014, 04:46PM
Who were the winners off the red carpet and on our small screens in the social buzz battle? Way To Blue has crunched the numbers to measure share of voice among nominees and award winners. And the BAFTA goes to... Leonardo DiCaprio [cue: applause, ai...

Also in the news
Google+ and Saatchi Gallery partner to launch gif competition
by Amy Gravelle, 17 February 2014, 05:28PM
Sorrell kicks back at Labour criticisms
by Maisie McCabe, 17 February 2014, 04:14PM
Marketing salaries jumped by up to 45% in 2013 with trend set to continue
by Loulla-Mae Eleftheriou-Smith, 17 February 2014, 12:34PM
Weve signs up Eat as first brand to trial mobile loyalty scheme Pouch
by Matthew Chapman, 17 February 2014, 12:45PM

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From the blogs

The Wall blog

STRATEGY v THE REAL WORLD
Dave Trott
18 February 2014, 8:56AM
Sky AdSmart - how will the technology affect your TV viewing?
Katie Norwood
17 February 2014, 12:33PM
Advertisers don't need to spend a lot to get attribution strategy right
Sandra McDill
17 February 2014, 12:22PM
Speaker John Bercow looks into making parliament more accessible via tech
Charlotte Henry
17 February 2014, 12:15PM


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