Friday 14 February 2014

Media PM - The week's most read

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Media PM Bulletin
14th February 2014
Front mag closes after 16 years: 'It's been a lot of fun'  
Front mag closes after 16 years: 'It's been a lot of fun'
Front, the monthly men's lifestyle magazine has published its last issue, some 16 years after it was launched as a rival to Loaded.
 
Magazine ABCs: Top 100 at a glance  
Magazine ABCs: Top 100 at a glance
There are some welcome chinks of light in today's magazines report for the last six months of 2013 by the Audit Bureau of Circulations, with pockets of notable growth for the newly combined print and digital figures.
 
Magazine ABCs: Men's Health tops combined men's chart  
Magazine ABCs: Men's Health tops combined men's chart
Hearst Magazine UK's Men's Health had the highest circulation of any of the men's magazines to publish the new combined print and digital circulation figure from the Audit Bureau of Circulations.
 
ITV to launch ITVBe with Towie  
ITV to launch ITVBe with Towie
Broadcaster ITV plans to launch ITVBe towards the end of 2014, a new ad-funded free-to-air channel for a younger, female audience.
 
Why today's magazine ABCs represent a new dawn  
Why today's magazine ABCs represent a new dawn
Today's magazine ABC figures will combine print and digital edition circulations for the first time, breaking important new ground.
 
Native ads represent an exciting new opportunity for savvy media agencies  
Native ads represent an exciting new opportunity for savvy media agencies
Before Christmas, Mail Online, the world's biggest newspaper site, quietly began experimenting with native advertising. Its initial trial was with Marks & Spencer, but the publisher has been tight-lipped about the details.
 
Unilever inks deal  with The Guardian  
Unilever inks deal with The Guardian
Unilever has signed a "seven figure" partnership with Guardian News & Media centred on sustainable living, as the publisher officially launches its branded content division, Guardian Labs.
 
Platts puts collaboration ahead of conflict at Aegis  
Platts puts collaboration ahead of conflict at Aegis
The group's new trading team will deliver more than an overabundance of testosterone, its UK president tells Maisie McCabe.
 
Watch 'groundbreaking' Lego ad break by PHD  
Watch 'groundbreaking' Lego ad break by PHD
Lego fans took to Twitter last night to comment on an ad break made entirely of Lego that aired on ITV during 'Dancing on Ice' and was watched by more than five million people.
 
Platts puts collaboration ahead of conflict at Aegis  
Platts puts collaboration ahead of conflict at Aegis
The group's new trading team will deliver more than an overabundance of testosterone, its UK president tells Maisie McCabe.
 
Great media companies have different strengths, but one common trait  
Great media companies have different strengths, but one common trait
If you could work for any media company in the UK, which one would you choose? It's a loaded question, revealing perceptions of an organisation's heritage, culture and future growth prospects.
 
Cinema ads enter new era amid tech developments  
Cinema ads enter new era amid tech developments
New advertising formats are creating a more compelling opportunity for advertisers. Chantelle Dietz investigates.
 
Rajars reveal listeners are going gaga for radio  
Rajars reveal listeners are going gaga for radio
Once seen as a threat to the medium, digital has helped propel audience numbers to a 15-year high. David Benady reports.
 
Things we like: ITV goes all Lego, LBC goes national, HuffPo's goes Outdoors  
Things we like: ITV goes all Lego, LBC goes national, HuffPo's goes Outdoors
This week, things we like includes ITV's Lego ad break, London's LBC becoming a national digital network and the Huffington Post's partnership with Outdoor Plus.
 
How media leaders view the world as we enter a recession recovery  
How media leaders view the world as we enter a recession recovery
Every year The Lighthouse Company undertakes a New World Talent survey, asking leaders across the advertising and communications sector how they are feeling about our industry and test observations and hypothesis we see emerging in our interview rooms each day. It always makes for fascinating reading.
 
Yahoo UK rudderless as Flint becomes Microsoft sales director  
Yahoo UK rudderless as Flint becomes Microsoft sales director
Yahoo's newly appointed UK managing director Stuart Flint is leaving the company to take Simon Davies' role as sales director for Microsoft UK.
 
John Litster promoted to MD at Sky Media  
John Litster promoted to MD at Sky Media
John Litster, the director of trading at BSkyB' s ad sales division Sky Media, has been promoted to the role of managing director of Sky Media.
 
Latest blogs
Digital natives: Open your eyes and look back  
Digital natives: Open your eyes and look back
Media's resident curmudgeon Brian Jacobs reminds all digital pioneers there's still much to be gained from knowing advertising's history.
 
Super Bowl 2014 and the rise of the social newsroom  
Super Bowl 2014 and the rise of the social newsroom
The Super Bowl used to be about the battle of advertising budgets, now it's a war of the social newsrooms, a new environment full of promise for plucky challenger brands, says Carat's managing director, Matthew Hook.
 
Facebook's enduring power 10 years on...  
Facebook's enduring power 10 years on...
For a company recently compared to a virus, Facebook itself is apparently none too healthy.
 
Programmatic buying needs to grow up  
Programmatic buying needs to grow up
Programmatic buying has been the talk of the ad tech town for the past few years.
 
IMterview: What is Facebook Paper and what will it mean for its raft of other apps?  
IMterview: What is Facebook Paper and what will it mean for its raft of other apps?
Paul and Darika, the 'Trinny and Susannah' of digital marketing, look at the launch of Facebook's Paper ahead of the social network's ten year anniversary tomorrow.
 
Latest Jobs
ACCOUNT DIRECTOR - CHARITY CLIENT - INDEPENDENT MEDIA AGENCY! , Ultimate Asset
£45000 - £55000 per annum + Benefits, London
Media Planner , Booking.com
Depending on experience., Amsterdam
Sponsorship Sales Executive , BMS sales
£25000 - £30000 per annum + £20,000 uncapped, London
Sales Executive - Agency Sales Team , Future
£competitive with excellent benefits, London
Account Manager - Agency Sales Team , Future
£competitive with excellent benefits, London
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