| | | | | | | The dark side of social media | | 19 February 2014, 11:24AM |  We’ve all been kept up to date with the Winter Olympics in Sochi and the struggle for Great Britain to win more gold. With Gordon Brown having sold most of the UK’s gold many years ago, it’s much needed. Speed skater Elise Christie has been the focus of much media attention over the last few days but it seems for the wrong reasons. She won silver, then disqualified, raced again, disqualified again…seems to be a theme arising. Sadly, she was targeted online via Twitter by trolls having suffered this misfortune.
“I have had a few people threatening me, cyber bullying basically, so it’s been a tough few days”. Christie explained. “I have to deal with abuse on the internet. So I have found it hard but it’s not always about the medals”. The cyber bully is a fairly new phenomenon. Several people in the UK have been imprisoned for “trolling” and it’s increasingly making the headlines. Recent new stories include Tom Daley, Rebecca Adlington and Stan Collymore. Brands get attacked too. So what do you do if you, your company or client are overcome by cyber bullying? Well the larger social media sites such as Facebook and Twitter are under some pressure from the Government to tighten their security to help quash trolls and the potential damage they can do. Here are my top tips: 1. Like playground tactics, if someone’s bullying you, ignore them. I realise this doesn’t always work, so you have other options. 2. Each social media channel worth its salt offers owners or admins the chance to easily block and report spammers and trolls, swiftly removing them from your online space. This is now often administered by a click on the post. 3. If that doesn’t work, reach out to that social media platform and log a complaint. I stress that it’s worth taking the time to build a relationship with a representative from the channel(s) you use. They often have the power to block, officially report and work with the police, in extreme cases, to take these little people off the internet. Further to Christie’s bad luck on the ice, she’s taken down her Twitter handle too. From a brand’s perspective this isn’t the answer, but I hope you find some of the points above useful if you come across something similar. Personally, I like the Urban Dictionary’s definition of a troll: “Being a prick on the internet because you can”, with a strong emphasis on the first three words in that description. Oliwer Kmiecik is Social Media Manager for Toyota & Lexus GB at cubaka. Follow him on Twitter @carbonollie.
| | | | The new game | | 18 February 2014, 2:05PM |  In David Fincher's 'The Game', Michael Douglas' over achieving but bored-with-life banker Nicholas van Orton is either the centre of an insanely elaborate role play fantasy, or he's the mark in an equally byzantine con designed to liberate him of his fortune and potentially his life.
| | | | Why radio advertising needs to be ahead of the curve | | 18 February 2014, 1:50PM |  Picture this. You're a creative team and you're given a radio brief. What will you come up with? Well, I'd bet serious money that you'll write the same radio spot your father would have created 20 years ago if he'd been a copywriter! It might well be a good commercial, well written and produced, but chances are it will be the same ad.
| | | | Facebook goes back to the future with Paper | | 18 February 2014, 1:30PM |  Facebook has just done something interesting. It has diluted its content and amputated its paid product. It's a funny way to celebrate a tenth birthday, but perhaps it's a sign of the times.
| | | | Sky AdSmart - how will the technology affect your TV viewing? | | 17 February 2014, 12:33PM |  Targeted advertising can be seen all over the internet and mobile devices but customised ads are now coming offline too. Sky is set to roll out technology this year, which will drastically changing viewers TV experience. Instead of the whole country watching the same advertising on Sky, neighbours could be shown different adverts to the people living next door to them, with the launch of targeted TV advertising in the UK.
| | | | Advertisers don't need to spend a lot to get attribution strategy right | | 17 February 2014, 12:22PM |  The world is connected and interpreted through petabytes of data collected from our 24/7 always connected online behaviour across multiple devices. Today, we have access to layer-upon-layer of intricate information that illustrates the depth and breadth of human activity and yet, we still are not using these information stores properly. Like teenage sex, big data is all everyone is talking about - everyone thinks everyone else is doing it, and so everyone claims they are too, but in reality nobody actually is.
| | | | | | | Have Linkin Park and Eminem made the greatest album ever or is this UGC taken to the limits? | | 17 February 2014, 9:04AM |  I was looking through the web for any new Linkin Park material the other day when I found potentially the greatest album ever made. Linkin Park and Eminem together in Collison Course II. The eagerly awaited follow-up a decade later to Collision Course I from Linkin Park and Jay-Z that includes the amazing JiggaWhatFaint mix. Wow I thought and I haven't seen any marketing for it.
| | | | |
Research-driven webcasts, expert reports, surveys and videos covering the most pressing issues in marketing, media and advertising.
| |
It’s the Brit awards tonight, an event that will undoubtedly be accompanied by huge amounts of social media chat, red carpet clips, and coverage in the papers. No wonder that PRs will want everything to be just right.
No comments:
Post a Comment