Wednesday 26 February 2014

Campaign Daily Fix - Beats by Dre digital campaign, ITV profits up 30%, Sofaworks to sponsor Gogglebox, ASA rulings, Oscars

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Latest news
Droga5 Europe creates digital campaign for Beats by Dre
by James Swift,
26 February 2014, 11:04AM
Droga5 Europe creates digital campaign for Beats by Dre
Droga5 Europe has produced its first piece of work since being established in 2013, for new client Beats by Dre.
ITV pre-tax profits up 30% as Crozier rules out Channel 5 deal
by Arif Durrani,
26 February 2014, 09:38AM
ITV pre-tax profits up 30% as Crozier rules out Channel 5 deal
ITV has reported pre-tax profit of £435 million in 2013, up 30.2 per cent year on year, as its chief executive Adam Crozier ruled out buying Channel 5.
Sofaworks to sponsor Gogglebox as it moves to Friday night
by Maisie McCabe,
26 February 2014, 09:45AM
Sofaworks to sponsor Gogglebox as it moves to Friday night
Sofaworks, the sofa retailer previously called CSL, has signed a sponsorship deal for the high-profile TV show 'Gogglebox', ahead of its return in a new Friday night slot on 7 March..
Adidas withdraws 'sexualised' World Cup T-shirts after Brazil backlash
by Alex Brownsell,
26 February 2014, 09:00AM
Adidas withdraws 'sexualised' World Cup T-shirts after Brazil backlash
Adidas is withdrawing a series of risqué Brazilian-themed T-shirts ahead of this summer's Fifa World Cup, after complaints that they encourage sex tourism.
Tribal Worldwide promotes Alistair Beattie to EMEA president
by James Swift,
26 February 2014, 08:34AM
Tribal Worldwide promotes Alistair Beattie to EMEA president
Alistair Beattie, DDB's EMEA head of strategic planning and innovation, has been promoted to EMEA president of Tribal Worldwide after the departure of Jacco ter Schegget to OgilvyOne China.
Halfords ad escapes ban despite Jimmy Savile comparisons
by Loulla-Mae Eleftheriou-Smith,
26 February 2014, 08:55AM
Halfords ad escapes ban despite Jimmy Savile comparisons
Halfords' ad depicting an older man asking a young man to pose for him has escaped being banned despite numerous complaints that it paralleled the behaviour of paedophile Jimmy Savile.
Lowe's Dominic Stallard heads to Saatchi & Saatchi Singapore as ECD
by Byravee Iyer,
26 February 2014, 11:46AM
Lowe's Dominic Stallard heads to Saatchi & Saatchi Singapore as ECD
Saatchi & Saatchi Singapore has hired Dominic Stallard, the chief creative officer at Lowe Singapore, as its executive creative director.
Gravity poised for Oscar success with most-viewed trailer online
by Ben Hall,
26 February 2014, 12:01PM
Gravity poised for Oscar success with most-viewed trailer online
The trailer for 'Gravity', the science-fiction 3D movie starring Sandra Bullock and George Clooney, has been viewed 15 million times more than its closest best picture Oscar competitor, 'The Wolf of Wall Street'.
Promoted
Connected Campaign of the Month: Ford EcoSport
by Facebook,
24 February 2014, 03:42PM
Connected Campaign of the Month: Ford EcoSport
Promoting the new Ford EcoSport through Facebook paid off and resulted in the sale of all limited-edition cars

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Latest Work

Jack Daniel's "Frank The Man" by Arnold Worldwide
26 February 2014, 11:28AM
Jack Daniel's
Jack Daniel s is exploiting Frank Sinatra s love of the brand with a new premium whiskey called Sinatra Select and a TV campaign featuring images of the singer. Arnold Worldwide created the work, which marries old footage of Sinatra with animations a...
Save the Children "first day" by Adam & Eve/DDB
26 February 2014, 09:30AM
Save the Children
Save the Children has released a TV campaign by Adam Eve/DDB with real footage of a woman giving birth. Viewers then see that the baby, born in a Liberian town clinic, is blue and not making any sound. Words appear on the screen stating: "For a mil...
Thomson Cruises "dream runners" by TUI and Hill & Knowlton Strategies
26 February 2014, 09:39AM
Thomson Cruises
The Olympic silver medal-winning sprinter Yohan Blake and a team of free-runners race each other across Jamaica in an online film promoting Thomson Cruises' Montego Bay sailings. TUI, which owns Thomson, created the YouTube campaign in-house with hel...

Also in the news

ASA censures e-cigarette brand VIP after more than 1,000 complaints
by Amy Gravelle, 26 February 2014, 09:16AM
Amscreen Event launches for flexible, digital outdoor campaigns
by Arif Durrani, 26 February 2014, 10:52AM
Save the Children launches shock live-birth ad
by James Swift, 25 February 2014, 08:59AM
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