Tuesday, 18 February 2014

Digital AM - M&S, Nokia, Twitter, Google+, Leonardo DiCaprio

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Marks & Spencer launches £150m ecommerce site ending seven-year Amazon partnership
Marks & Spencer launches £150m ecommerce site ending seven-year Amazon partnership
by Matthew Chapman
18 February 2014, 12:01PM
Marks & Spencer launched its long-awaited £150m website today, after seven years of running its ecommerce offering on technology provided by Amazon.
Nokia and Twitter engage with shoppers with Art of Outdoor winning creative
Nokia and Twitter engage with shoppers with Art of Outdoor winning creative
by Staff
18 February 2014, 08:17AM
Nokia has run a unique UK-wide interactive game of #iSpy powered by Twitter, after the social media giant entered the creative idea into last year's Art of Outdoor competition.
Cadbury Creme Egg challenges consumers to top brownies recipe in Google+ activity
Cadbury Creme Egg challenges consumers to top brownies recipe in Google+ activity
by Loulla-Mae Eleftheriou-Smith
18 February 2014, 10:30AM
Mondelez-owned-Cadbury has partnered with the chef Eric Lanlard, the man behind the Creme Egg brownies recipe, to challenge consumers to come up with more "crazy" ideas and share them in the 'Cadbury Kitchen' on Google+.
VO5 and Brit Awards enter Twitter video partnership
VO5 and Brit Awards enter Twitter video partnership
by Ben Bold
18 February 2014, 10:52AM
VO5 and the Brit Awards have become the first UK brands to use Twitter's Amplify programme, with a partnership offering music fans exclusive video content from the star-studded ceremony tomorrow night.
Leonardo DiCaprio wins the brand battle for social buzz during the Baftas
Leonardo DiCaprio wins the brand battle for social buzz during the Baftas
by Amy Gravelle
17 February 2014, 04:46PM
Who were the winners off the red carpet and on our small screens in the social buzz battle? Way To Blue has crunched the numbers to measure share of voice among nominees and award winners. And the Bafta goes to... Leonardo DiCaprio [cue: applause, ai...

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Also in the news
Samsung swaps launching products for Launching People
by Matthew Chapman, 18 February 2014, 11:45AM
Brands should not try and 'chance' live events, says Twitter's new sales chief
by Maisie McCabe, 18 February 2014, 09:43AM
Manchester City FC launches first dedicated app for away fans
by John Reynolds, 18 February 2014, 09:44AM
Google+ and Saatchi Gallery partner to launch gif competition
by Amy Gravelle, 17 February 2014, 05:28PM

From the blogs

The Wall

STRATEGY v THE REAL WORLD
Dave Trott
18 February 2014, 8:56AM
Sky AdSmart - how will the technology affect your TV viewing?
Katie Norwood
17 February 2014, 12:33PM
Advertisers don't need to spend a lot to get attribution strategy right
Sandra McDill
17 February 2014, 12:22PM
Speaker John Bercow looks into making parliament more accessible via tech
Charlotte Henry
17 February 2014, 12:15PM
Have Linkin Park and Eminem made the greatest album ever or is this UGC taken to the limits?
Chris J Reed
17 February 2014, 9:04AM


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