| Say what? Facebook buys instant messaging service WhatsApp for $16bn | | 20 February 2014, 1:43PM |  Facebook caused a stir last night when it unexpectedly announced the acquisition of popular instant messaging app WhatsApp, for a staggering $16bn at least.
The announcement was made last night UK, and had most of our jaws on the ground, such was the size of the deal, which dwarfs Facebook’s previous acquisition of Instagram for $1bn.
| | | | Growing potential: mobile marketing in emerging markets | | 20 February 2014, 1:27PM |  The smartphone mobile revolution is well under way, or is it? The latest eMarketer report predicts that three out of every four of the world's six billion phones are located in the developing world. Many of these devices are feature phones and soon to be replaced by a new breed of smartphones that are more affordable in the developing world than the premium brand options, such as iPhones. Marketers now need to consider the growing population who will soon own a smart phone and are able to access the internet for the first time. Smartphones are empowering people the world over, not just consumers in the western world, but also new audiences in emerging economies, by providing them with an appetite for products, services and the latest deals. So how can marketers look to engage this new generation of consumer?
| | | | The native... returns | | 20 February 2014, 1:20PM |  I got into the advertising business because I liked advertising. I liked it back then. And I still like it. And it's why I'm inclined to still call an ad an 'ad', and view advertising as something that can be brilliant and that may still serve to influence, even inspire.
| | | | | | | | | | The dark side of social media | | 19 February 2014, 11:24AM |  We’ve all been kept up to date with the Winter Olympics in Sochi and the struggle for Great Britain to win more gold. With Gordon Brown having sold most of the UK’s gold many years ago, it’s much needed. Speed skater Elise Christie has been the focus of much media attention over the last few days but it seems for the wrong reasons. She won silver, then disqualified, raced again, disqualified again…seems to be a theme arising.
| | | | The new game | | 18 February 2014, 2:05PM |  In David Fincher's 'The Game', Michael Douglas' over achieving but bored-with-life banker Nicholas van Orton is either the centre of an insanely elaborate role play fantasy, or he's the mark in an equally byzantine con designed to liberate him of his fortune and potentially his life.
| | | | Why radio advertising needs to be ahead of the curve | | 18 February 2014, 1:50PM |  Picture this. You're a creative team and you're given a radio brief. What will you come up with? Well, I'd bet serious money that you'll write the same radio spot your father would have created 20 years ago if he'd been a copywriter! It might well be a good commercial, well written and produced, but chances are it will be the same ad.
| | | | Facebook goes back to the future with Paper | | 18 February 2014, 1:30PM |  Facebook has just done something interesting. It has diluted its content and amputated its paid product. It's a funny way to celebrate a tenth birthday, but perhaps it's a sign of the times.
| | | | Sky AdSmart - how will the technology affect your TV viewing? | | 17 February 2014, 12:33PM |  Targeted advertising can be seen all over the internet and mobile devices but customised ads are now coming offline too. Sky is set to roll out technology this year, which will drastically changing viewers TV experience. Instead of the whole country watching the same advertising on Sky, neighbours could be shown different adverts to the people living next door to them, with the launch of targeted TV advertising in the UK.
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It’s the Brit awards tonight, an event that will undoubtedly be accompanied by huge amounts of social media chat, red carpet clips, and coverage in the papers. No wonder that PRs will want everything to be just right.
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