Media PM - The week's most read

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21st February 2014

Freeview launches cat and budgie ad on Channel 4 Freeview, the free-to-air digital TV service, is launching an ad today that features a cat and a budgie singing Marvin Gaye and Tammi Terrell's 'You're All I Need To Get By'.     Front mag closes after 16 years: 'It's been a lot of fun' Front, the monthly men's lifestyle magazine has published its last issue, some 16 years after it was launched as a rival to Loaded.     Magazine ABCs: Top 100 at a glance There are some welcome chinks of light in today's magazines report for the last six months of 2013 by the Audit Bureau of Circulations, with pockets of notable growth for the newly combined print and digital figures.     Yahoo UK rudderless as Flint becomes Microsoft sales director Yahoo's newly appointed UK managing director Stuart Flint is leaving the company to take Simon Davies' role as sales director for Microsoft UK.     Great media companies have different strengths, but one common trait If you could work for any media company in the UK, which one would you choose? It's a loaded question, revealing perceptions of an organisation's heritage, culture and future growth prospects.     James Corden 'frees the joy' in Cadbury campaign Cadbury has released an online film of actor James Corden lip-syncing to an Estelle track as part of its 'Free The Joy' campaign.     John Litster promoted to MD at Sky Media John Litster, the director of trading at BSkyB' s ad sales division Sky Media, has been promoted to the role of managing director of Sky Media.   Latest blogs   We should all learn to ditch our inner Charlie Brooker and start singing praises When I first started writing these columns, they were pretty grumpy - lots of poking fun at dumb agency stuff and pointing at industry idiocies.     Why did Facebook buy WhatsApp? In a surprise move, Facebook yesterday bought the popular multimedia messaging service WhatsApp.     IMterview - Native Advertising Paul and Darika, the 'Trinny and Susannah' of digital marketing, explore the rise of native advertising and all its implications.     Digital natives: Open your eyes and look back Media's resident curmudgeon Brian Jacobs reminds all digital pioneers there's still much to be gained from knowing advertising's history.     Super Bowl 2014 and the rise of the social newsroom The Super Bowl used to be about the battle of advertising budgets, now it's a war of the social newsrooms, a new environment full of promise for plucky challenger brands, says Carat's managing director, Matthew Hook.   Account Director , ITN Productions Competitive, Central London ACCOUNT DIRECTOR - CHARITY CLIENT - INDEPENDENT MEDIA AGENCY! , Ultimate Asset £45000 - £55000 per annum + Benefits, London Media Planner , Booking.com Depending on experience., Amsterdam Display Sales Executive , Madison Bell Ltd £25 - £28k (depending on experience) plus commission OTE £30-£33k, Central London Digital Planner Buyer/Account Manager roles - MEDIA AGENCIES in London - £27,000 - £35,000 , SYLEX Recruitment £27000 to £35000 per annum, London

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