Media AM - Sky Media, Freeview, Yahoo UK, women's magazines, weather analytics

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14th February 2014

John Litster promoted to MD at Sky Media John Litster, the director of trading at BSkyB' s ad sales division Sky Media, has been promoted to the role of managing director of Sky Media.     Freeview launches cat and budgie ad on Channel 4 Freeview, the free-to-air digital TV service, is launching an ad today that features a cat and a budgie singing Marvin Gaye and Tammi Terrell's 'You're All I Need To Get By'.     Yahoo UK rudderless as Flint becomes Microsoft sales director Yahoo's newly appointed UK managing director Stuart Flint is leaving the company to take Simon Davies' role as sales director for Microsoft UK.     Signs that women's glossies are losing their shine The women's glossy magazine sector experienced a tough six months in the second half of 2013, with falls across the board led by Hearst Magazine's Company tumbling by almost a third (31.8%).     Tech viewpoint on weather analytics Highly targeted, completely relevant mobile advertising seems like magic when it's done correctly. But, frankly, more often than not, mobile advertising is intrusive and off-putting for the consumer. It's not the advertisers' fault.     How media leaders view the world as we enter a recession recovery Every year The Lighthouse Company undertakes a New World Talent survey, asking leaders across the advertising and communications sector how they are feeling about our industry and test observations and hypothesis we see emerging in our interview rooms each day. It always makes for fascinating reading.     Why women, not mobile tech, have provided the most profound changes     Things we like: ITV goes all Lego, LBC goes national, HuffPo's goes Outdoors This week, things we like includes ITV's Lego ad break, London's LBC becoming a national digital network and the Huffington Post's partnership with Outdoor Plus.     Platts puts collaboration ahead of conflict at Aegis The group's new trading team will deliver more than an overabundance of testosterone, its UK president tells Maisie McCabe.     Magazine ABCs: Top 100 at a glance There are some welcome chinks of light in today's magazines report for the last six months of 2013 by the Audit Bureau of Circulations, with pockets of notable growth for the newly combined print and digital figures.     Great media companies have different strengths, but one common trait If you could work for any media company in the UK, which one would you choose? It's a loaded question, revealing perceptions of an organisation's heritage, culture and future growth prospects.     Cinema ads enter new era amid tech developments New advertising formats are creating a more compelling opportunity for advertisers. Chantelle Dietz investigates.     Should magazines combine print and digital circulations? Does adding the copy sales metrics together help or hinder advertisers using the ABC's figures, Arif Durrani asks.     Rajars reveal listeners are going gaga for radio Once seen as a threat to the medium, digital has helped propel audience numbers to a 15-year high. David Benady reports.     My Media Week: James Tye This week, James Tye, chief executive, Dennis Publishing, talks responsive websites, beating the Tube strike on foot and why The Week is a quintessentially middle-class read.     Would you have sacked Kevin Pietersen? "I bet Kevin Pietersen can't believe he's been kicked out of Kevin Pietersen's All Star XI." - @mattwhatsit on Twitter   Latest blogs   Digital natives: Open your eyes and look back Media's resident curmudgeon Brian Jacobs reminds all digital pioneers there's still much to be gained from knowing advertising's history.     Super Bowl 2014 and the rise of the social newsroom The Super Bowl used to be about the battle of advertising budgets, now it's a war of the social newsrooms, a new environment full of promise for plucky challenger brands, says Carat's managing director, Matthew Hook.     Facebook's enduring power 10 years on... For a company recently compared to a virus, Facebook itself is apparently none too healthy.     Programmatic buying needs to grow up Programmatic buying has been the talk of the ad tech town for the past few years.     IMterview: What is Facebook Paper and what will it mean for its raft of other apps? Paul and Darika, the 'Trinny and Susannah' of digital marketing, look at the launch of Facebook's Paper ahead of the social network's ten year anniversary tomorrow.

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