| Sky AdSmart - how will the technology affect your TV viewing? | | 17 February 2014, 12:33PM |  Targeted advertising can be seen all over the internet and mobile devices but customised ads are now coming offline too. Sky is set to roll out technology this year, which will drastically changing viewers TV experience. Instead of the whole country watching the same advertising on Sky, neighbours could be shown different adverts to the people living next door to them, with the launch of targeted TV advertising in the UK.
| | | | Advertisers don't need to spend a lot to get attribution strategy right | | 17 February 2014, 12:22PM |  The world is connected and interpreted through petabytes of data collected from our 24/7 always connected online behaviour across multiple devices. Today, we have access to layer-upon-layer of intricate information that illustrates the depth and breadth of human activity and yet, we still are not using these information stores properly. Like teenage sex, big data is all everyone is talking about - everyone thinks everyone else is doing it, and so everyone claims they are too, but in reality nobody actually is.
| | | | | | | Have Linkin Park and Eminem made the greatest album ever or is this UGC taken to the limits? | | 17 February 2014, 9:04AM |  I was looking through the web for any new Linkin Park material the other day when I found potentially the greatest album ever made. Linkin Park and Eminem together in Collison Course II. The eagerly awaited follow-up a decade later to Collision Course I from Linkin Park and Jay-Z that includes the amazing JiggaWhatFaint mix. Wow I thought and I haven't seen any marketing for it.
| | | | Do we need an app to attract the attention of waiters? This company thinks so. | | 14 February 2014, 11:53AM |  Tonight thousands of Valentine's Day meals will be ruined. Precious minutes will be spent waiting for the wine list or the bill. A restaurant filled with couples flapping their arms like stabbed inflatables desperate for service has become part of the tradition. But worry no more. GetWaiter! could save your relationship.
| | | | Technology is changing the world - but are marketers ready? | | 14 February 2014, 11:14AM |  Wearables are undoubtedly the biggest trend of 2014. But what does this mean for marketers looking to benefit from the opportunities that new device technology bring?
Wearable devices took centre stage at the recent technology exhibition, CES, with showcased innovations including Sony's SmartBand LifeLog (pictured), Netatmo smart jewellery, and Runphones. These are all the latest in a line of smart device innovations that will see consumers move away from static devices and become increasingly mobile.
| | | | The new world of engagement | | 14 February 2014, 9:45AM |  Last year I wrote about how page views are dead and the need for new metrics for engagement. But this uncharted territory still requires a lot more navigation. With page views there's no guarantee, no attention. With engagement, a brand knows that it has taken the conversation a step forward - the user is coming to it. But what does the new world of engagement look like?
| | | | Short is sweet in the world of digital communications | | 13 February 2014, 3:35PM |  Instant Messaging (IM) is older than the Internet. The first iterations appeared during the 1960s on operating systems such as CompatibleTime Sharing System (CTSS), not the most catchy of names I grant you. However, IM did not reach mass popularity until the 1990s with the likes of AIM (AOL), and later in 1999 with the release of MSN Messenger - launching instant, free communications to the nascent Internet population.
At its pinnacle, MSN Messenger had over half a billion active users sharing billions of messages (source: Microsoft). MSN, AIM and others created a shift in human interactions, producing a new global behavior for how we communicated peer-to-peer. In a few short years, users dwindled as social media and advancements in mobile devices bore another transition of behavior.
| | | | A/B testing: ensuring a long-term relationship with your customers | | 13 February 2014, 3:05PM |  Imagine you could repeat a first date as many times as you like, playing that same night over and over again until you steal your date's heart. From the things you say to the clothes you wear, you could test every possibility and become the perfect partner.
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