Media AM - Time Inc, Trinity Mirror, the buzz around the Brits, ITV, OMD,

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27th February 2014

Time Inc teams with Google for programmatic exchange Time Inc, the parent company of IPC Media, is launching a single global programmatic buying exchange for all of its titles, using Google's programmatic platform.     James Wildman to be Mirror's chief revenue officer James Wildman, who recently stepped down as the managing director of Yahoo! UK and Ireland, is set to take the lead commercial role at Trinity Mirror.     The Brits' successful flop highlights the complex social media landscape In a week dominated by Facebook's staggering acquisition of WhatsApp, and the clash of tech and mobile developments at the Mobile World Congress, social and mobile are top of mind.     ITV forecasts ad revenue growth ITV has forecast its spot ad revenue will rise 5-6 per cent year on year in the four months to April as it prepares to launch ITV Encore and ITVBe.     OMD tops Gunn Report media table OMD was the most-awarded media network in 2013 for the eighth year, according to The Gunn Report For Media.     WhatsApp is an intriguing business. But not because it cost a whopping $19bn The past few days have been filled with spluttering pundits comparing the WhatsApp acquisition by Facebook to some sort of end times. "$19 billion!" they cry. "For what?! They don't even take advertising!" Indeed, they don't.     The cookie hasn't died...yet Saturday 26 May 2012. A date which will live in infamy.     Culture secretary Maria Miller: 'Internet is the printing press for our age' Culture secretary Maria Miller celebrated the internet as a "force for good" and "one of the great enablers for freedom of expression", at the Oxford Media Convention today, dubbing it "the printing press for our age". Read her full speech.     My Media Week: Richard Dunmall This week, Richard Dunmall, managing director, advertising, Bauer Media is somewhat star-struck when he joins MediaCom at the Ronan O'Gara testimonial dinner.     Weve's Nigel Clarkson's gone to Barca, so you don't have to: Day 2 The "networking" session went on pretty solidly into the night after day one of the Mobile World Congress in Barcelona, but Weve's commercial leader, Nigel Clarkson, has shaken it off to report back on day two.     Auto Trader revamps to pull in car launches Auto Trader, the online motoring marketplace, will relaunch its website next month to attract automotive brands to its site, with a range of commercial changes, after a two-year research study.     Ten things you need to know about programmatic Graham Wylie, EMEA marketing director at AppNexus, outlines his ten key things brands and agencies need to know about 'programmatic' advertising.   Latest blogs   IMterview: Facebook and WhatsApp - what should agencies do with IM? Paul and Darika, the 'Trinny and Susannah' of digital marketing, ponder what Facebook's acquisition of instant messaging service Whatsapp means agencies should do in the space.     Weve's Nigel Clarkson's gone to Barca, so you don't have to The first thing that hits you at the Mobile World Congress (MWC) in Barcelona is the sheer scale of the event.     Why engagement is not the same as attention A few years ago (2011 to be precise) Dave Brennan penned an excellent blog piece discussing the themes of engagement and attention, arguing that they are not the same thing but at the same time, are related to each other.     Five lessons on wearable tech and the internet of things The 'Internet of Things' is a topic that's had no shortage of column inches of late, fast becoming ubiquitous in the ad tech trade press. Assuming it's more than just a passing fad, we as an industry should prepare ourselves for what this all means.     Why did Facebook buy WhatsApp? In a surprise move, Facebook yesterday bought the popular multimedia messaging service WhatsApp.

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