| | | | | | How can the magazine make up for the loss of copy sales and also pay for an increased print run? Its new chief commercial officer tells David Benady about her big plans. | | | | | | | | | | | | | Warner Music Group has expanded its relationship with MediaVest and ZenithOptimedia by giving them the planning and buying business for Warner Bros Records and Rhino. | | | | | | | | | | | | | The company inspired a new generation of app-makers when it spent big on WhatsApp. Maisie McCabe assesses the deal. | | | | | | | | | | | | | WPP, the owner of the Ogilvy & Mather and MediaCom networks, has reported pre-tax profits of £1.30 billion in 2013, up 19 per cent year on year, as UK revenue climbed by 11 per cent. | | | | | | | | | | | | | Does the exodus of senior journalists suggest divided opinions on the news brand's digital drive? By David Benady. | | | | | | | | | | | | | At first glance, ITV's strong 2013 annual results this week suggest a return to the fine old days of TV advertising. A 30 per cent increase in profits? Is this a case of recession over, let the good times roll again? | | | | | | | | | | | | | | | | | Attention is today's biggest challenge in an always-on digital world. Consumers' attention is being pulled in multiple directions, with multiple devices vying for share. | | | | | | | | | | | | | In a week dominated by Facebook's staggering acquisition of WhatsApp, and the clash of tech and mobile developments at the Mobile World Congress, social and mobile are top of mind. | | | | | | | | | | | | | OMD was the most-awarded media network in 2013 for the eighth year, according to The Gunn Report For Media. | | | | | | | | | | | | | ITV has forecast its spot ad revenue will rise 5-6 per cent year on year in the four months to April as it prepares to launch ITV Encore and ITVBe. | | | | | | | | | | | | | James Wildman, who recently stepped down as the managing director of Yahoo! UK and Ireland, is set to take the lead commercial role at Trinity Mirror. | | | | | | | | | | | | | | | | | | When I first started writing these columns, they were pretty grumpy - lots of poking fun at dumb agency stuff and pointing at industry idiocies. | | | | | | | | | | | | | Saturday 26 May 2012. A date which will live in infamy. | | | | | | | | | | | | | The "networking" session went on pretty solidly into the night after day one of the Mobile World Congress in Barcelona, but Weve's commercial leader, Nigel Clarkson, has shaken it off to report back on day two. | | | | | | | | | | | | | Paul and Darika, the 'Trinny and Susannah' of digital marketing, ponder what Facebook's acquisition of instant messaging service Whatsapp means agencies should do in the space. | | | | | | | | | | | | | The first thing that hits you at the Mobile World Congress (MWC) in Barcelona is the sheer scale of the event. | | | | | | | | | | |
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