| Five things to read now | | | | | The past few days have been filled with spluttering pundits comparing the WhatsApp acquisition by Facebook to some sort of end times. "$19 billion!" they cry. "For what?! They don't even take advertising!" Indeed, they don't. This is a company that h... | | | | | | Sir Martin Sorrell has hit back at Helen Goodman MP's criticism of the advertising industry, in an article in The Daily Telegraph. | | | | | | As I write this, it is Valentine's Day in the West but also Lantern Festival in the lunar calendar. Today also marks the end of Chinese New Year celebrations. | | | | | | With the year's biggest mobile event starting next week, Mark Jackson offears five mobile trends that impact on marketing and communications. | | | | | | The industry answers... | | | | | | |
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