Sunday, 23 February 2014

WhatsApp with adland this week? News, comments and features to enjoy today

 
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Five things to read now
 
Russell Davies on the $19bn WhatsApp purchase
by Russell Davies,
20 February 2014, 01:00PM
 
  WhatsApp is an intriguing business. But not because it cost Facebook $19bn
The past few days have been filled with spluttering pundits comparing the WhatsApp acquisition by Facebook to some sort of end times. "$19 billion!" they cry. "For what?! They don't even take advertising!" Indeed, they don't. This is a company that h...
 
Sorrell kicks back at Labour criticisms
by Maisie McCabe,
17 February 2014, 04:14PM
 
  Sorrell kicks back at Labour criticisms
Sir Martin Sorrell has hit back at Helen Goodman MP's criticism of the advertising industry, in an article in The Daily Telegraph.
 
Global viewpoint from Shanghai
by Kitty Lun,
20 February 2014, 08:00AM
 
  Global viewpoint from Shanghai
As I write this, it is Valentine's Day in the West but also Lantern Festival in the lunar calendar. Today also marks the end of Chinese New Year celebrations.
 
Five key things to look out for at Mobile World Congress
20 February 2014, 08:00AM
 
  Mobile World Congress: What does it mean for advertising?
With the year's biggest mobile event starting next week, Mark Jackson offears five mobile trends that impact on marketing and communications.
 
Do charity ads overuse shock tactics
20 February 2014, 08:00AM
 
  Do charity ads overuse shock tactics?
The industry answers...
 
 
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