Wednesday 19 February 2014

Digital AM - Microsoft, Adam & Eve/DDB, Burberry, Urban Outfitters, Time Out

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Latest news

Microsoft reveals reveals truth behind Xbox One TV ad 'glitch'
Microsoft reveals reveals truth behind Xbox One TV ad 'glitch'
by Ben Bold
19 February 2014, 11:00AM
An apparent one-second glitch in a TV ad for Microsoft's Xbox One compelled eagle-eyed gamers to embark on a cryptographic quest and unlock games, prizes and gaming consoles.
Adam & Eve/DDB picks up Royal Family ad brief
Adam & Eve/DDB picks up Royal Family ad brief
by Jeremy Lee
19 February 2014, 11:12AM
Adam & Eve/DDB has picked up the advertising account for a royal initiative supported by the Duke and Duchess of Cambridge, called United for Wildlife.
Burberry partners with WeChat to strengthen online presence in China
Burberry partners with WeChat to strengthen online presence in China
by Laura Howes
18 February 2014, 04:00PM
Burberry has announced a digital innovation partnership with Chinese social network WeChat, in order to engage its Chinese customer base and further establish itself on the growing international platform.
Urban Outfitters 'F**k my liver' ad deemed irresponsible
Urban Outfitters 'F**k my liver' ad deemed irresponsible
by Loulla-Mae Eleftheriou-Smith
19 February 2014, 09:12AM
Urban Outfitters has been rapped by the ad watchdog for the "irresponsible" messaging in an ad for a hip flask that said: "Fuck my liver".
Time Out hires Kimberley O'Hara as chief commercial officer
Time Out hires Kimberley O'Hara as chief commercial officer
by Louise Ridley
19 February 2014, 10:34AM
Time Out Group has appointed Kimberley O'Hara, the digital sales development director at Johnson Publishing, as chief commercial officer to lead its international commercial presence outside North America.

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Also in the news
Website builder Moonfruit appoints Fishburn as UK consumer PR agency
by Jonathan Tilley, 19 February 2014, 10:14AM
The shopping journey does not always start in store
by David Hobday, 18 February 2014, 03:11PM
M&S £150m website launch ends Amazon partnership
by Matthew Chapman, 18 February 2014, 12:01PM
VO5 and Brit Awards enter Twitter video partnership
by Ben Bold, 18 February 2014, 10:52AM
Manchester City FC launches first dedicated app for away fans
by John Reynolds, 18 February 2014, 09:44AM

From the blogs

The Wall

How digital advertising is changing the way films are brought to market
Michael Pennington
19 February 2014, 11:30AM
The dark side of social media
Oliwer Kmiecik
19 February 2014, 11:24AM
The Y-word
Ian Moore
18 February 2014, 7:58PM
The new game
Simon Pont
18 February 2014, 2:05PM
Why radio advertising needs to be ahead of the curve
Tony Hertz
18 February 2014, 1:50PM


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