Media AM - LBC, Maxus, ABC Interaction 2014, Advertising Association, Seven Seas, Amazon

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11th February 2014

Ed Vaizey 'delighted' as LBC goes national on DAB radio Global's talk radio network LBC, self-styled as 'London's Biggest Conversation', became a national station today on DAB radio.     Maxus appoints Lori Greene as first content director WPP's media agency Maxus has appointed Lori Greene as its first content director in North America, responsible for finding ways for content to bring the agency's clients' communications strategies to life.     'You can't just do words,' says Trinity Mirror's Rupert Howell Rupert Howell, Trinity Mirror's group transformation director and chairman of Sunday brands, has said journalists "can't just do words, you have to have video".     Digital, positivity and SMEs can help UK recover, say ad leaders Leaders in the advertising industry have suggested that focusing on the positive impact of advertising, investing in digital and supporting SMEs could help the UK economy to recover.     Seven Seas reviews media out of MEC Manchester Seven Seas, the vitamin manufacturer, is reviewing its media agency account.     Amazon defeated by Lush in High Court trademark verdict The High Court has ruled that Amazon breached trademark regulations by engineering its search engine to show consumers who search for "Lush" cosmetics, listings of similar, non-Lush-branded products.     Native ads represent an exciting new opportunity for savvy media agencies Before Christmas, Mail Online, the world's biggest newspaper site, quietly began experimenting with native advertising. Its initial trial was with Marks & Spencer, but the publisher has been tight-lipped about the details.     Should media agencies get into content? Do media shops bring something new to the table or is content best left to the specialists, Chantelle Dietz asks.     Sky responds to BT with focus on programming The broadcaster seeks to affirm its dominance with a renewed HBO deal and a partnership with ITV. By Maisie McCabe.     Big Brother fever could heighten interest in C5 The ratings smash, on both first and second screens, will only encourage potential suitors, Arif Durrani writes.     Digitised NRS still has far to go, Ironside accepts Mike Ironside is leaving the National Readership Survey with his legacy writ large - but a big challenge remains for his successor, he tells David Benady.     My Media Week: Eric Newnham This week, Eric Newnham, chief executive at Talon Outdoor, previews digital taxi ads thatl change according to location, explores OOH in retail and trains for a Cambodian charity biking adventure     Global Radio sells radio stations to Denis O'Brien for £35m Global Radio, the owner of Classic and Heart, is to sell eight radio stations to the Irish billionaire Denis O'Brien for £35 million.     Guardian on track to report strong revenue growth Guardian News & Media, publisher of The Guardian and The Observer newsbrands, is on track to reveal strong revenue growth for its full year to the end of March, fuelled by its expanding digital operations.   Latest blogs   Super Bowl 2014 and the rise of the social newsroom The Super Bowl used to be about the battle of advertising budgets, now it's a war of the social newsrooms, a new environment full of promise for plucky challenger brands, says Carat's managing director, Matthew Hook.     Facebook's enduring power 10 years on... For a company recently compared to a virus, Facebook itself is apparently none too healthy.     Programmatic buying needs to grow up Programmatic buying has been the talk of the ad tech town for the past few years.     IMterview: What is Facebook Paper and what will it mean for its raft of other apps? Paul and Darika, the 'Trinny and Susannah' of digital marketing, look at the launch of Facebook's Paper ahead of the social network's ten year anniversary tomorrow.     What the shake-up at the Telegraph reveals about the new publisher landscape The announcement this week regarding the departure of Daily Telegraph editor Tony Gallagher has sent reverberations around the world of online publishing and digital marketing.

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