Wednesday, 19 February 2014

Media AM - Time Out, Cadbury, OMD UK, M&S, Bauer Media

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Media AM Bulletin
19th February 2014
Time Out hires Kimberley O'Hara as chief commercial officer  
Time Out hires Kimberley O'Hara as chief commercial officer
Time Out Group has appointed Kimberley O'Hara, the digital sales development director at Johnson Publishing, as chief commercial officer to lead its international commercial presence outside North America.
 
James Corden 'frees the joy' in Cadbury campaign  
James Corden 'frees the joy' in Cadbury campaign
Cadbury has released an online film of actor James Corden lip-syncing to an Estelle track as part of its 'Free The Joy' campaign.
 
OMD UK poaches Havas planner Kelly Parker  
OMD UK poaches Havas planner Kelly Parker
OMD UK has poached Kelly Parker, the head of planning at Havas Media, as a client partner for accounts including its recent win, SSE.
 
M&S £150m website launch ends Amazon partnership  
M&S £150m website launch ends Amazon partnership
Marks & Spencer launched its long-awaited £150m website today, after seven years of running its ecommerce offering on technology provided by Amazon.
 
Bauer Media appoints Absolute's Adrian Fitch to insight role  
Bauer Media appoints Absolute's Adrian Fitch to insight role
Adrian Fitch, the insights manager at Absolute Radio, has been appointed to the new role of head of brand insight (radio) at Bauer Media.
 
Platts puts collaboration ahead of conflict at Aegis  
Platts puts collaboration ahead of conflict at Aegis
The group's new trading team will deliver more than an overabundance of testosterone, its UK president tells Maisie McCabe.
 
Great media companies have different strengths, but one common trait  
Great media companies have different strengths, but one common trait
If you could work for any media company in the UK, which one would you choose? It's a loaded question, revealing perceptions of an organisation's heritage, culture and future growth prospects.
 
Cinema ads enter new era amid tech developments  
Cinema ads enter new era amid tech developments
New advertising formats are creating a more compelling opportunity for advertisers. Chantelle Dietz investigates.
 
Rajars reveal listeners are going gaga for radio  
Rajars reveal listeners are going gaga for radio
Once seen as a threat to the medium, digital has helped propel audience numbers to a 15-year high. David Benady reports.
 
Why women, not mobile tech, have provided the  most profound changes  
Why women, not mobile tech, have provided the most profound changes
There's a splendid interview with Kevin Kelly on edge.org. He points out that, in the early days of the web, everyone assumed it would turn into "TV 2.0": "5,000 different sources giving you the specialty information about a horse channel and a dog channel and a cat channel and a saltwater aquarium channel... and you could get it all in your home.
 
How media leaders view the world as we enter a recession recovery  
How media leaders view the world as we enter a recession recovery
Every year The Lighthouse Company undertakes a New World Talent survey, asking leaders across the advertising and communications sector how they are feeling about our industry and test observations and hypothesis we see emerging in our interview rooms each day. It always makes for fascinating reading.
 
Latest blogs
Digital natives: Open your eyes and look back  
Digital natives: Open your eyes and look back
Media's resident curmudgeon Brian Jacobs reminds all digital pioneers there's still much to be gained from knowing advertising's history.
 
Super Bowl 2014 and the rise of the social newsroom  
Super Bowl 2014 and the rise of the social newsroom
The Super Bowl used to be about the battle of advertising budgets, now it's a war of the social newsrooms, a new environment full of promise for plucky challenger brands, says Carat's managing director, Matthew Hook.
 
Facebook's enduring power 10 years on...  
Facebook's enduring power 10 years on...
For a company recently compared to a virus, Facebook itself is apparently none too healthy.
 
Programmatic buying needs to grow up  
Programmatic buying needs to grow up
Programmatic buying has been the talk of the ad tech town for the past few years.
 
IMterview: What is Facebook Paper and what will it mean for its raft of other apps?  
IMterview: What is Facebook Paper and what will it mean for its raft of other apps?
Paul and Darika, the 'Trinny and Susannah' of digital marketing, look at the launch of Facebook's Paper ahead of the social network's ten year anniversary tomorrow.
 
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