| What you need to know about securing your digital legacy | | 25 February 2014, 12:59PM |  It goes without saying that digital plays a huge role in our everyday lives. The majority of us actively participate in a plethora of social networking sites, have online music stores and photo albums, and share and update these on a daily - even hourly - basis. In recent years, our digital footprint has grown dramatically, enabling us to communicate and share key milestones and life achievements and purchase and store music, as well as processing secure transactions such as paying bills. Despite the value of digital, it is an element that often falls to the wayside when it comes to identifying our assets and securing our legacy in the event of death.
| | | | The ten commandments of mobile research | | 25 February 2014, 12:53PM |  We've arrived in 2014, which has been hailed 'the year of the mobile' – much like every year since 2008. But mobile presence does continue to grow - notably, January saw the launch of the iPhone in China, Samsung has just unveiled the Galaxy S5 (pictured) to great fanfare. This growth of mobile has created several very significant changes for the marketing industry - not least the ability to gather insights in a moment by surveying consumers on their mobile devices. Data gathered in this way can lead to a much enhanced understanding of not only what consumers are getting up to, but also how and why.
| | | | | | | Animated digital campaign reveals what kind of entrepreneur you should be | | 24 February 2014, 1:16PM |  Have you ever watched The Apprentice and thought between laughing and swearing, that it looks easy? Did you watch Dragon's Den howling in frustration that you never had the opportunity to sell Deborah Meaden your gas powered pencils idea? If only there was some way, a test if you will, of finding out if you're the next Richard Branson before you actually have to do any entrepreneuring. Well look no further...
| | | | How Japanese brand Pocky set a Guinness World Record on Twitter | | 24 February 2014, 12:22PM |  If you had to guess, what would you think the most number of mentions in Tweets a brand has received in the space of 24 hours? A few thousand? A few hundred thousand? Japanese confectionery brand Pocky - famous for their pretzel sticks dipped in chocolate - went to the trouble of attempting a Guinness World Record-breaking number of mentions and ended up with 3.71 million mentions on the social network in a day.
| | | | Mad Men due to collide with Mad Scientists | | 24 February 2014, 11:39AM |  The world of marketing and advertising has faced many radical changes over the decades. TV viewers need only watch an episode of the hugely successful US TV series Mad Men to see just how differently marketers and advertisers approached brand strategy in the 1960s compared to today.
| | | | Sport sponsorship: the good, the bad and the politics | | 21 February 2014, 12:01PM |  Sponsoring major sporting events on an international playing field can bring rewards to brands. It's any marketer's dream and brings boundless opportunities for brands. There is return, beyond the cache of being associated with such high profile events. After all, there is the index-linked effect on sales, which can't be ignored, as well as the value of a brand's stock and overall stature in today's economic climate. You only have to tot up the figures to see how lucrative this market is. Adidas claims that the London 2012 Olympics boosted its sales, while Kantar reports that from 2004 through 2013, the Super Bowl game has generated $2 billion of network advertising sales from more than 130 marketers.
| | | | 4G, SnoreG: Demand for UK 4G still low 18 months on | | 21 February 2014, 11:50AM | I t is now well over a year since EE launched the UK's first 4G mobile phone contracts, initially in just 11 cities. Harris Interactive surveyed contract customers one month after launch (November 2012) and, perhaps surprisingly, discovered very low awareness of and a distinct lack of appetite for 4G.
| | | | Making the most of mobile opportunities in the travel industry | | 21 February 2014, 11:27AM |  The rapid adoption of tablet and mobile devices is well documented, yet while travellers are taking advantage of mobile to gather information and insight while on the go, the statistics around the number of people using mobile devices to make bookings are surprisingly low.
In the most recent ABTA Consumer Trends report, of those who booked at least one holiday abroad online in the twelve months to August 2013 (49% of those surveyed), the vast majority (96%) used a PC or laptop as their booking device. On top of that, the figures show no growth from 2012 in the number of people using a mobile or tablet to book. In fact, there is a significant decline, particularly amongst those aged 25 to 34. Far from a minor blip, the number of 25-34 year olds booking via mobile dropped from 22% to 13%, while tablet bookings dropped from 16% to 11%. With desktop bookings increasing significantly across the board, the figures represent a stark contrast from the known increase in tablet and mobile browsing behaviour. According to a report by IDC and Gartner, global PC shipments have declined by seven per cent over the last year.
| | | | Say what? Facebook buys instant messaging service WhatsApp for $16bn | | 20 February 2014, 1:43PM |  Facebook caused a stir last night when it unexpectedly announced the acquisition of popular instant messaging app WhatsApp, for a staggering $16bn at least.
The announcement was made last night UK, and had most of our jaws on the ground, such was the size of the deal, which dwarfs Facebook’s previous acquisition of Instagram for $1bn.
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