Media PM - My Media Week, MasterCard, native advertising, Ferrari, Microsoft

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19th February 2014

My Media Week: James Davies This week, James Davies, chief strategy officer, Posterscope, parties with the mobile community hipsters in NYC (absinthe cupcake, anyone?), prints a new shirt button (duh...3D printers) and affirms his philosophy of always hiring people smarter than yourself     MasterCard embroiled in Brit Awards controversy over Twitter diktat to journalists The PR agency working on MasterCard's sponsorship of the Brit Awards has climbed down over an apparent demand for coverage in return for accreditation after a backlash from journalists that has sabotaged the brand's #PricelessSurprises push on Twitter.     IMterview - Native Advertising Paul and Darika, the 'Trinny and Susannah' of digital marketing, explore the rise of native advertising and all its implications.     Ferrari world's 'most powerful' brand, but Apple reigns as most valuable Ferrari has roared into first place as the world's most powerful brand, but it is no match for the brand worth of Apple, which has been named as the most valuable in the Brand Finance Global 500.     Microsoft reveals truth behind Xbox One TV ad 'glitch' An apparent one-second glitch in a TV ad for Microsoft's Xbox One compelled eagle-eyed gamers to embark on a cryptographic quest and unlock games, prizes and gaming consoles.     Platts puts collaboration ahead of conflict at Aegis The group's new trading team will deliver more than an overabundance of testosterone, its UK president tells Maisie McCabe.     Great media companies have different strengths, but one common trait If you could work for any media company in the UK, which one would you choose? It's a loaded question, revealing perceptions of an organisation's heritage, culture and future growth prospects.     Cinema ads enter new era amid tech developments New advertising formats are creating a more compelling opportunity for advertisers. Chantelle Dietz investigates.     Rajars reveal listeners are going gaga for radio Once seen as a threat to the medium, digital has helped propel audience numbers to a 15-year high. David Benady reports.     Things we like: ITV goes all Lego, LBC goes national, HuffPo goes Outdoors This week, things we like includes ITV's Lego ad break, London's LBC becoming a national digital network and the Huffington Post's partnership with Outdoor Plus.     How media leaders view the world as we enter a recession recovery Every year The Lighthouse Company undertakes a New World Talent survey, asking leaders across the advertising and communications sector how they are feeling about our industry and test observations and hypothesis we see emerging in our interview rooms each day. It always makes for fascinating reading.     Yahoo UK rudderless as Flint becomes Microsoft sales director Yahoo's newly appointed UK managing director Stuart Flint is leaving the company to take Simon Davies' role as sales director for Microsoft UK.     John Litster promoted to MD at Sky Media John Litster, the director of trading at BSkyB' s ad sales division Sky Media, has been promoted to the role of managing director of Sky Media.   Latest blogs   Digital natives: Open your eyes and look back Media's resident curmudgeon Brian Jacobs reminds all digital pioneers there's still much to be gained from knowing advertising's history.     Super Bowl 2014 and the rise of the social newsroom The Super Bowl used to be about the battle of advertising budgets, now it's a war of the social newsrooms, a new environment full of promise for plucky challenger brands, says Carat's managing director, Matthew Hook.     Facebook's enduring power 10 years on... For a company recently compared to a virus, Facebook itself is apparently none too healthy.     Programmatic buying needs to grow up Programmatic buying has been the talk of the ad tech town for the past few years.     IMterview: What is Facebook Paper and what will it mean for its raft of other apps? Paul and Darika, the 'Trinny and Susannah' of digital marketing, look at the launch of Facebook's Paper ahead of the social network's ten year anniversary tomorrow.   Account Director , ITN Productions Competitive, Central London ACCOUNT DIRECTOR - CHARITY CLIENT - INDEPENDENT MEDIA AGENCY! , Ultimate Asset £45000 - £55000 per annum + Benefits, London Media Planner , Booking.com Depending on experience., Amsterdam Recruitment Advertising Sales Manager - exciting b2b brands , Media IQ Recruitment £28k basic plus uncapped commission & bens, London (City of) Senior Mobile Manager , Ultimate Asset £35000 - £50000 per annum + excellent benefits, City of London

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