Wednesday, 19 February 2014

Breaking news from Brand Republic - Urban Outfitters, Coca-Cola, Bauer Media, James Corden, M&S

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Urban Outfitters 'F**k my liver' ad deemed irresponsible
Urban Outfitters 'F**k my liver' ad deemed irresponsible
by Loulla-Mae Eleftheriou-Smith
19 February 2014, 09:12AM
Urban Outfitters has been rapped by the ad watchdog for the "irresponsible" messaging in an ad for a hip flask that said: "Fuck my liver".
Coke profits down 2% but remains 'committed' to marketing investment
Coke profits down 2% but remains 'committed' to marketing investment
by Loulla-Mae Eleftheriou-Smith
19 February 2014, 08:43AM
Coca-Cola has today reported a 2% decline in annual gross profit to $6,725m, but insists it is "committed to accelerating marketing investments" in its brands, advancing innovation strategies and maximising reinvestment for growth.
Beavers Strip Club & Bar has ad banned
Beavers Strip Club & Bar has ad banned
by Maisie McCabe
19 February 2014, 09:41AM
Beavers Strip Club & Bar has had an ad banned for being irresponsible and likely to cause serious or widespread offence.
Bauer Media appoints Absolute's Adrian Fitch to insight role
Bauer Media appoints Absolute's Adrian Fitch to insight role
by Maisie McCabe
19 February 2014, 08:51AM
Adrian Fitch, the insights manager at Absolute Radio, has been appointed to the new role of head of brand insight (radio) at Bauer Media.
OMD UK poaches Havas strategist Kelly Parker
OMD UK poaches Havas strategist Kelly Parker
by Louise Ridley
19 February 2014, 09:21AM
OMD UK has poached Kelly Parker, the head of strategy at Havas Media, as a client partner for accounts including its recent win, SSE.

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Also in the news
Time to nominate who should be The Marketing Society's Leader of the Year 2014
by Ben Bold, 19 February 2014, 08:00AM
Burberry partners with WeChat to strengthen online presence in China
by Laura Howes, 18 February 2014, 04:00PM
James Corden 'frees the joy' in Cadbury campaign
by James Swift, 18 February 2014, 01:08PM
M&S £150m website launch ends Amazon partnership
by Matthew Chapman, 18 February 2014, 12:01PM

From the blogs

The Wall blog

The Y-word
Ian Moore
18 February 2014, 7:58PM
The new game
Simon Pont
18 February 2014, 2:05PM
Why radio advertising needs to be ahead of the curve
Tony Hertz
18 February 2014, 1:50PM
Facebook goes back to the future with Paper
Phillip Dyte
18 February 2014, 1:30PM


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