marketing your business online: Media PM - Aegis, Kevin Pietersen, Rajars, Magazine ABCs

Thursday, 13 February 2014

Media PM - Aegis, Kevin Pietersen, Rajars, Magazine ABCs


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13th February 2014

Platts puts collaboration ahead of conflict at Aegis

The group's new trading team will deliver more than an overabundance of testosterone, its UK president tells Maisie McCabe.

Would you have sacked Kevin Pietersen?

"I bet Kevin Pietersen can't believe he's been kicked out of Kevin Pietersen's All Star XI." - @mattwhatsit on Twitter

Rajars reveal listeners are going gaga for radio

Once seen as a threat to the medium, digital has helped propel audience numbers to a 15-year high. David Benady reports.

Cinema ads enter new era amid tech developments

New advertising formats are creating a more compelling opportunity for advertisers. Chantelle Dietz investigates.

Magazine ABCs: Top 100 at a glance

There are some welcome chinks of light in today's magazines report for the last six months of 2013 by the Audit Bureau of Circulations, with pockets of notable growth for the newly combined print and digital figures.

Should magazines combine print and digital circulations?

Does adding the copy sales metrics together help or hinder advertisers using the ABC's figures, Arif Durrani asks.

IPC Media's Style at Home posts double-digit year-on-year circulation increase

IPC Media's Style at Home is continuing to buck a modest decline in the home interests sector, posting another double-digit year-on-year circulation increase.

Carat's Zoe Bale on why new-look ABC is a step closer

It's encouraging that in the interests of greater transparency, the July - December 2013 ABC results report the print and digital editions (those that are a 95% replica of the print counterpart and read exactly like a magazine, on a digital platform such as a desktop or tablet device) figure, as mandatory.

Vizeum's Sam Hughes: Pockets of growth, print still falling

This February's ABC results herald a new era for the report with the introduction of a single headline figure that encompasses print and digital for the first time.

Why today's magazine ABCs represent a new dawn

Today's magazine ABC figures will combine print and digital edition circulations for the first time, breaking important new ground.

Wake-up publishers, and look beyond circulations

Publishers are now competing with every other media for the eyeballs of users, whether they like it or not, and the focus on print and digital circulations is holding them back.

ABC bows to pressure to combine magazine and digital circulations

After months of debate, the Audit Bureau of Circulations has announced it will start to combine print and digital edition figures for magazines from its next audit period, published next month.

Great media companies have different strengths, but one common trait

If you could work for any media company in the UK, which one would you choose? It's a loaded question, revealing perceptions of an organisation's heritage, culture and future growth prospects.

Digital natives: Open your eyes and look back

Media's resident curmudgeon Brian Jacobs reminds all digital pioneers there's still much to be gained from knowing advertising's history.

Super Bowl 2014 and the rise of the social newsroom

The Super Bowl used to be about the battle of advertising budgets, now it's a war of the social newsrooms, a new environment full of promise for plucky challenger brands, says Carat's managing director, Matthew Hook.

Facebook's enduring power 10 years on...

For a company recently compared to a virus, Facebook itself is apparently none too healthy.

Programmatic buying needs to grow up

Programmatic buying has been the talk of the ad tech town for the past few years.

IMterview: What is Facebook Paper and what will it mean for its raft of other apps?

Paul and Darika, the 'Trinny and Susannah' of digital marketing, look at the launch of Facebook's Paper ahead of the social network's ten year anniversary tomorrow.