Friday 21 February 2014

Campaign Daily Fix - Three launches pony follow up, StrawberryFrog unpaid staff update, Pepsi Max launches YouTube channel, Viral chart, Women of Tomorrow

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Latest news
Three hopes for viral smash with follow up to 2013's 'the pony'
by James Swift,
21 February 2014, 11:40AM
Three hopes for viral smash with follow up to 2013's 'the pony'
Three has released a campaign featuring a young girl singing Starship's 'We Built This City' as a follow-up to 2013's viral smash, "the pony".
Former StrawberryFrog Amsterdam staff fail in unpaid wages law suit
by James Swift,
21 February 2014, 09:50AM
Former StrawberryFrog Amsterdam staff fail in unpaid wages law suit
The former staff members at StrawberryFrog's now-defunct Amsterdam office have seen their legal action against their old employers collapse, after the Dutch agency was declared bankrupt.
Pepsi Max launches YouTube channel for unbelievable feats
by Maisie McCabe,
21 February 2014, 12:22PM
Pepsi Max launches YouTube channel for unbelievable feats
PepsiCo UK has created 'The Unbelievable Channel' on YouTube, which will be updated weekly with videos of people doing unbelievable things.
Campaign Viral Chart: dumb ways to die makes Valentine's comeback
by Ben Hall,
21 February 2014, 06:28AM
Campaign Viral Chart: dumb ways to die makes Valentine's comeback
"Dumb ways to die" returned to the Campaign Viral Chart this week with a Valentine's ad for Metro Trains in Melbourne, after it was shared 160,000 times.
IPA announces Women of Tomorrow 2014 shortlist
by Laura Howes,
21 February 2014, 09:00AM
IPA announces Women of Tomorrow 2014 shortlist
The IPA and Campaign have revealed the shortlist for its Women of Tomorrow awards, as the initiative celebrates female industry leaders to watch for a second year.
Simon Hathaway becomes chairman of the MAA
by Maisie McCabe,
21 February 2014, 09:10AM
Simon Hathaway becomes chairman of the MAA
The Marketing Agencies Association has appointed Simon Hathaway, the president and global head of retail experience at Cheil, as its new chairman, replacing Ian Millner.
Arctic Monkeys: watch the tactical Brit Awards win ad
by Louise Ridley,
20 February 2014, 04:30PM
Arctic Monkeys: watch the tactical Brit Awards win ad
The Arctic Monkeys have today kicked off a tactical cinema and TV ad campaign celebrating the band's Brit Awards wins for Best British Band and Album of The Year at last night's ceremony.

Latest Work

Channel 4 "live from space" by 4Creative
21 February 2014, 11:07AM
Channel 4
Channel 4 has released an ad to promote its forthcoming Live From Space season of programmes, which begins next month. 4Creative created the spot, which shows an astronaut straddling a rocket as its blasts into space. It was created and directed by N...
Very.co.uk "bring the colour" by St Luke's
20 February 2014, 02:05PM
Very.co.uk
The TV presenter Fearne Cotton stars in the online fashion retailer Very.co.uk s spring 2014 TV campaign. St Luke s created the spot, in which Cotton and other models wear bright clothes in a world that is otherwise grey. The message is that Very...
Terre des Hommes "sweetie" by Lemz
19 February 2014, 06:01PM
Terre des Hommes
The ad industry s ill-founded reputation for sharp practice sometimes makes it hard for agencies to talk credibly about using their powers for good. This makes the Dutch agency Lemz s "sweetie", which helped the children s charity Terre des Hommes sn...

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