marketing your business online: The Wall > Predicting the Oscars with social media (and the problem with Her)

Friday 28 February 2014

The Wall > Predicting the Oscars with social media (and the problem with Her)

Predicting the Oscars with social media (and the problem with Her)

28 February 2014, 12:00PM

There is a problem with Her. No, not her. I mean… Her. You see Her there, but she's hard to figure out. You've been nervous about Her. At first you try not to think about Her, but you can't ignore Her…you're not allowed to ignore Her. So what do you do? You start to think of Her in a way you don't think about the others. Then, you try a new version of Her. Or just forget about Her completely, and move on.

Ten mistaken beliefs about customer communities

28 February 2014, 11:49AM

Starting a community? Here are ten things you might believe — but shouldn't.

I had a meeting two weeks ago with a customer whose community went live back in March of last year. There's so much that a company learns in the first year of having a live, real-time dialogue with customers happening every day on its website. At one point in the meeting I commented about an issue they encountered. "You know, everyone is afraid of x, but what they really need to fear is y," I said. She immediately smiled and replied, "You're right!"

The growth of online performance marketing in the UK is encouraging but there's no room for complacency

28 February 2014, 9:38AM

As expected, the IAB and PricewaterhouseCoopers' second annual study into the UK's Online Performance Marketing (OPM) industry indicated continued robust growth for the sector.

The channel generated more than £14 billion in sales for UK advertisers in 2013 from just £1 billion of advertising spend, an impressive return on investment by any standard. And sales grew 15% over the previous year, picking up from the 12% year-on-year growth indicated in the last study. Once again, the report has provided fantastic ammunition to point to the enormous value that OPM delivers.

Muhammad Ali joins the rumble on Twitter

27 February 2014, 3:13PM

Former world heavyweight boxing champion Muhammad Ali has jumped into the ring on Twitter. While his handle @MuhammadAli was active before, it seems like the greatest will now be tweeting from it himself.

Five reasons marketers should embrace Flash-free dynamic display

27 February 2014, 3:05PM

Every year the proclamation is heard, "This is the year of the mobile." Could 2014 be the year that it finally rings true for marketers? Recently, the Interactive Advertising Bureau (IAB)'s Mobile unit contributed its share in making this year "The One" by prompting an open letter to marketers.

The facts about Twitter trolling

27 February 2014, 1:21PM

Twitter trolling is in the news again with GB short track speed skater Elise Christie becoming the target of threats on the popular social media platform following her disqualification from the 500m race at the Sochi Winter Games. This is the latest in a series of social media attacks on GB Olympians with Rebecca Adlington (pictured), Beth Tweddle and Tom Daley, to name just a few high profile cases, all suffering over the last 12 months.

Can your LinkedIn company page replace your corporate website?

27 February 2014, 12:06AM

There is a raging debate amongst marketing and corporate communications professionals as to what is more engaging and important. Is it your company's LinkedIn page or your company's website? Undoubtedly I believe that it is your LinkedIn company page and here's why:

How can brands apply the principles of SEO when content is shifting to video?

26 February 2014, 1:09PM

In 2011 Cisco's chief futurist, Dave Evans, predicted that 91% of Internet data in 2015 will be video. But, a year off that mark, it feels like we might already be there. Last year witnessed the arrival of video-led social media platforms like Vine and Instagram Video. What's more, we're told that brands account for 40% of the 1,000 most-shared Instagram videos. So it's clear that social video is fertile place for marketing messages. But how can marketers apply the proven efficacy of SEO to a medium that lacks the written word?

Four trends that are changing the face of media research

26 February 2014, 12:44PM

Oh, it all used to be so simple then! Life was so easy when audience measurement was just about counting eyeballs in the world's living rooms. But it feels like that was another world completely. With consumers now devouring content across multiple screens, the challenge of demonstrating who's watching what, and what those connections are worth to advertisers, is significantly more complex.

Jelly for brands: is now the right time to join?

26 February 2014, 10:46AM

With all the initial buzz surrounding the launch of Jelly, it can be easy to forget that the questions app isn’t even two months old. Co-founded by Twitter's Biz Stone, Jelly was launched back in early January to tremendous hype.