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| | | | | Confused.com, Premier Inn and BT ads have been recreated in pieces of Lego for a one-off ad break on ITV this Sunday night, to promote the upcoming Lego movie. | | | | | | Channel 4 is adopting the colours of the gay pride flag and will run a 90-second trailer featuring a camp cabaret act across all its channels ahead of the Sochi 2014 Winter Olympics. | | | | | | Levi's has appointed Interpublic's Draft FCB and House Worldwide to handle global marketing for the brand. | | | | | | Wieden & Kennedy London has brought in a husband-and-wife creative team from Australian agency BMF Sydney. | | | | | | Dentsu's Carat has taken the bulk of MasterCard's global media planning and buying account from incumbent UM, after a review. | | | | | | Habitat, part of Home Retail Group, has hired Portas, the agency founded by Mary Portas, to its creative account. | | | | | | Atomic London has hired Pete Mould, the former head of design at Adam & Eve/DDB, as its design director. | | | | | | Budweiser's schmaltzy "puppy love" ad has bested an ad featuring Arnold Schwarzenegger in this week's Super Bowl dominated viral ad chart. | | | | | | Campaign refreshed its design and content this week, as part of a strategy to increase its international focus and place a stronger emphasis on digital innovation. | | | | | | |
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