Friday, 7 February 2014

Campaign Daily Fix - ITV's Lego ad break, Channel 4 backs gay rights, Levi's hires DraftFCB and House Worldwide, Mastercard, Habitat, Viral chart

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Latest news
Warner Bros creates Lego ad break on ITV
by Louise Ridley,
07 February 2014, 12:00AM
Warner Bros creates Lego ad break on ITV
Confused.com, Premier Inn and BT ads have been recreated in pieces of Lego for a one-off ad break on ITV this Sunday night, to promote the upcoming Lego movie.
Channel 4 backs gay rights ahead of Sochi Olympics with 'bear cabaret' film
by James Swift,
07 February 2014, 09:14AM
Channel 4 backs gay rights ahead of Sochi Olympics with 'bear cabaret' film
Channel 4 is adopting the colours of the gay pride flag and will run a 90-second trailer featuring a camp cabaret act across all its channels ahead of the Sochi 2014 Winter Olympics.
Levi's hires Draft FCB and House Worldwide for global marketing duties
by Jeremy Lee,
06 February 2014, 03:58PM
Levi's hires Draft FCB and House Worldwide for global marketing duties
Levi's has appointed Interpublic's Draft FCB and House Worldwide to handle global marketing for the brand.
W&K London hires husband and wife creative team from BMF Sydney
by James Swift,
06 February 2014, 08:16PM
W&K London hires husband and wife creative team from BMF Sydney
Wieden & Kennedy London has brought in a husband-and-wife creative team from Australian agency BMF Sydney.
Carat wins bulk of $200m MasterCard media
by Louise Ridley,
07 February 2014, 08:35AM
Carat wins bulk of $200m MasterCard media
Dentsu's Carat has taken the bulk of MasterCard's global media planning and buying account from incumbent UM, after a review.
Habitat hires Portas to creative account
by Maisie McCabe,
07 February 2014, 10:41AM
Habitat hires Portas to creative account
Habitat, part of Home Retail Group, has hired Portas, the agency founded by Mary Portas, to its creative account.
Pete Mould joins Atomic London as design director
by Jeremy Lee,
07 February 2014, 11:59AM
Pete Mould joins Atomic London as design director
Atomic London has hired Pete Mould, the former head of design at Adam & Eve/DDB, as its design director.
Campaign Viral Chart: Budweiser's puppy takes down Arnie in Super Bowl-dominated chart
by Ben Hall,
07 February 2014, 08:57AM
Campaign Viral Chart: Budweiser's puppy takes down Arnie in Super Bowl-dominated chart
Budweiser's schmaltzy "puppy love" ad has bested an ad featuring Arnold Schwarzenegger in this week's Super Bowl dominated viral ad chart.
Campaign magazine revamps and brings back Diary page
by Staff,
06 February 2014, 01:20PM
Campaign magazine revamps and brings back Diary page
Campaign refreshed its design and content this week, as part of a strategy to increase its international focus and place a stronger emphasis on digital innovation.

Latest Work

Greenvale Potatoes "tongue twister" by Aesop
07 February 2014, 09:32AM
Greenvale Potatoes
Greenvale Potatoes is letting its spuds do the talking as part of a 1.5 million campaign to convince customers that their product tastes better than the competition. Aesop created the ad, which features potatoes (one of which is voiced by the comedi...
Cushelle "softworld" by Fallon
07 February 2014, 09:06AM
Cushelle
The SCA toilet-paper brand Cushelle has given its koala mascot a digital makeover in a new TV ad. Fallon London created the spot , which opens with the marsupial playing a computer game. The koala in the game shoots himself with a gun that makes...
Bell's "the reader" by King James
05 February 2014, 06:11PM
Bell's
The whisky brand Bell s has released an emotional ad campaign in South Africa, showing the lengths a father will go to connect with his son. The Cape Town agency King James created the spot, in which an old man, inspired by the cover of a book, is sh...

Also in the news

McDonald's Sochi website hijacked by gay activist to protest sponsorship
by Matthew Chapman, 07 February 2014, 09:22AM
Global Radio sells radio stations to Denis O'Brien for £35m
by Maisie McCabe, 06 February 2014, 11:40AM
Weve deal with MasterCard brings mobile contactless payments closer
by Ben Bold, 06 February 2014, 10:30AM
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